Ferrero has called for a global creative pitch that Marketing understands involves the Singapore market. The pitch is said to invite one representative agency from every major creative agency network from across markets.
Notable brands under in the Ferrero family include the likes of Nutella, Ferrero Rocher, Kinder Bueno and Tic Tac. Marketing has reached out to Ferrero for more information. Globally there have been also talks of Ferrero looking to buy Kellogg’s cookie brands Keebler and Famous Amos together with its Stretch Island fruit snacks.
In 2017, Ferrero launched its first innovation centre in Asia Pacific. Designed to strengthen Ferrero’s status as a global innovation leader, the centre will focus on various strategic innovation functions in the areas of health and nutrition, product research and development as well as consumer insights.
Meanwhile, in 2012, Ferrero tapped on WPP’s Grey Group to run its ad account as a part of a plan to bolster its presence across Southeast Asia. Spanning across Singapore, Malaysia, Thailand, Indonesia and the Philippines, the 24-month contract covers two Ferrero brands Ferrero Rocher and Kinder Bueno. Grey Group and its shopper marketing arm Grey DPI oversaw branding initiatives, activation, point-of-sale, promotions and digital. Grey was also managing creative duties for Ferroro Rocher in India.
Globally, Ferrero appointed PHD as its media agency, and Done! Asia to handle social media and digital marketing strategy across Southeast Asia in 2015. Done! Asia, which was working with the brand for the second year, was tasked with the brands, Kinder Joy, Kinder Bueno, Nutella, Tic Tac and Rocher in the region. The agency assisted in managing event planning, video production, and packaging designs out of its headquarters here in Singapore. The partnership aimed to help Ferrero expand its overall digital footprint and drive awareness for key brands, especially in Indonesia and Thailand.