Months after appointing PHD as its media agency, Ferrero has appointed Done! Asia to handle is social media and digital marketing strategy across Southeast Asia.
The agency will be handling the brands Kinder Joy, Kinder Bueno, Nutella, Tic Tac and Rocher in the region. In addition, the agency will assist in managing event planning, video production, and packaging designs out of its headquarters here in Singapore. This will be Done! Asia’s second year working with Ferrero. The agency will now focus in on helping Ferrero expand its overall digital footprint and drive awareness for key brands, especially in Indonesia and Thailand.
Ferrero marketing director for Southeast Asia, Leonardo Perrone stated: “Done! has been instrumental in helping us set a direction in this digital age for our Southeast Asian operations. Their multi-faceted expertise allows us to effectively deploy exciting marketing campaigns – end to end – with a single agency partner in markets like Malaysia, Indonesia, Thailand, Philippines and of course Singapore.”
“We are truly happy to be able to continue working with Ferrero. The past year has been tremendously exciting for us on the journey to boost the presence of Ferrero brands in social spaces across the region,” said Done! Asia Pacific MD Alessandro Carniel.