[Video] FedEx trials animated ad campaign to tell delivery efficiency
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FedEx has debuted a cheery animated 30 second spot yesterday demonstrating how customers can worry less about paperwork and spend more time growing business with FedEx’s product.Working with creative partner BBDO Proximity and media partner OMD Hong Kong, the media campaign “FedEx – Grow Your Business” is available in English, Cantonese, Mandarin and Korean.http://www.youtube.com/watch?v=DDOFl5Jb2gICredits:Client: FedExCreative agency: BBDO Proximity Singapore & BBDO Proximity Hong KongCreative director: Melanie ClancyProducer: Ann May ChuaHead of planning: Andy WilsonDigital planning director: Vincent TeoRegional account director: Michael BantigueSenior account manager: Raje HiranandAccount executive: Emily Fung
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