FedEx Express, a subsidiary of FedEx Corp, has rolled out a global campaign â€śFedEx. Solutions Powered by Peopleâ€ť to highlight its local expertise and its people-oriented approach.
Targeting small and medium-sized enterprises, the campaign aims to demonstrate the companyâ€™s local knowledge and expertise in Asia Pacific and around the globe.
â€śSmall and medium-sized businesses are increasingly looking beyond their own borders for opportunity and growth,â€ť said Malcolm Sullivan, vice president, Marketing, FedEx Express Asia Pacific.
The creative of the campaign will revolve around three themes including the first phase â€śLocal Expertiseâ€ť, depicting FedEx Solutions and demonstrating FedExâ€™s knowledge and understanding of customer; Followed by â€śNear and Farâ€ť, using imagery of contrasting international cities to illustrate how the companyâ€™s network delivers solutions around the globe; And the last phase â€śTracking and Visibilityâ€ť, shedding light on FedExâ€™s technology, approaches and systems services.
The campaign includes print and online advertising, search engine marketing and various out-of-home as well as mobile channels. It will also be supported by landing pages on the fedex.com website and a series of customer testimonial videos, where business leaders can find supplementary information about innovative transportation solutions as they seek to expand their businesses beyond their own borders.
BBDO Hong Kong was the agency responsible for creative aspects of the campaign while OMD handled media buying and planning activities. Ketchum is responsible for PR duties.
The first phase of the campaign will run until mid-December while the rest of the phases will commence early next year across numerous markets including China, Hong Kong, Japan, Taiwan, Singapore, and South Korea.