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Sustainability at the heart of Guerlain: #BEEGARDEN x World Bee Day

“1853, a meeting between two alchemists. Bees, the alchemists of nature. And Guerlain, the alchemist of beauty.”

Guerlain’s founder, Pierre-François-Pascal Guerlain, created the first Eau de Cologne Impériale for Empress Eugénie, in celebration of her marriage to Emperor Napoleon III. Guerlain decorated the bottle with the bee iconography of the Empire. That “Bee” bottle went on to become an icon, and a legend was born.

Since then, bees have been ingrained in the history of Guerlain. The bee became the symbol of its house, inspiring its designs, adorning its most precious bottles, and driving its commitment to sustainable development.

Year by year, Guerlain’s scientific research has focused on the best of nature to develop high-performance formulas and create a host of classic and iconic products to help every woman express their own femininity.

For the summer of 2019, the House of Guerlain brought several fresh and energetic elements to town. On 20 May, World Bee Day, Guerlain presented Bee Garden as a celebration of this meaningful occasion. It was a unique charity event that belonged to every Hongkonger, providing cheer and spreading the concept of #BEELOVEBELOVED. Bee Garden was not only an event to promote Guerlain’s hero products but to build the brand, educate its clients, and spread the brand’s DNA and philosophy.

This October, Guerlain partnered with UNESCO to train new beekeepers, create beekeeping affiliates across the world, and measure the benefits of pollinating biosphere reserves. In 2020, Guerlain promises to continue its long-lasting commitment to biodiversity, and most notably to the bee.

Guerlain’s 2020 purpose

We, women and men of Guerlain.

We have been creating exceptional fragrance and beauty products since 1828. And we strive to preserve, develop and pass on this unique heritage to future generations.

We commit and act in the name of beauty for our clients, in the name of beauty for our creations, and in the name of beauty for the planet.

We involved and united our clients, partners, and companies that share our vision in order to imagine and shape a more beautiful and responsible world together.


This content was sponsored by Guerlain