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Job Shuffle: December 2019

Cheuk Chiang was appointed the CEO of Greater North for Dentsu Aegis Network APAC. He will also serve as chairman of Dentsu Aegis Network China and join the APAC executive team.

Based in Shanghai, he will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan, and Dentsu Aegis Network Korea. His new role came into effect on 2 December when he began reporting directly to Ashish Bhasin, CEO of Dentsu Aegis Network APAC.

Chiang takes over from Takaki Hibino who was temporarily overseeing Greater North. Hibino will now focus on his role as executive chairman for Dentsu Aegis Network APAC.


Golin Hong Kong has named Jeroen Fermie as its executive director to strengthen the agency’s corporate reputation business.

In his new position, he will steer Golin Hong Kong’s corporate practice with a focus on the agency’s progressive PR position. He will report to Jane Morgan, managing director of Golin Hong Kong.

Fermie joined from MSLGroup where he was based in Hanoi, serving as general manager for Vietnam. His experience in Europe and Asia includes senior roles at multiple global PR agencies where he has led corporate reputation, change management, and internal communications, as well as heading up crisis teams.


Ruder Finn has made several key appointments in Hong Kong and China.

In Hong Kong, Winnie Lai (top left) joined as vice-president and general manager. With 20 years of experience in the industry, she has offered communications counsel to clients in Greater China and APAC, including Microsoft, GE Healthcare, and Jebsen. Before joining the Hong Kong office of Ruder Finn, she was VP of Greater China at Waggener Edstrom.

Gao Ming ( top right) was named senior vice-president and managing director of the luxury practice in Greater China. In this new role, he is responsible for expanding the firm’s China luxury stronghold to additional markets.

Long Xi (bottom left) was promoted to lead the integrated marketing practice at Ruder Finn Greater China. She will be handling the firm’s consumer digital marketing communications across web, digital, online, media, and social media for clients.

Last, Will Yuan (bottom right) joined as leader of the automotive practice at Ruder Finn China.


Archetype Hong Kong made two appointments to meet its expansion of integrated campaigns and digital marketing. It has named Shenel Moore-Bick as senior consultant and promoted Rachel Ao Ieong to digital consultant.

In her role, Moore-Bick (pictured left) will oversee strategic communications, PR, and content marketing campaigns for clients, including Cigna, Tricor, and Xero. She will also play a leading role in Archetype’s new business drive.

As for Ao Ieong, she is a specialist in social media marketing and has knowledge in paid SEO, as well as email and digital content marketing. She has joined the team just as Archetype’s client portfolio continues to expand in the digital marketing space.


This article was produced for the December/January Futurist issue of Marketing Magazine Hong Kong. For more features and other magazine-exclusive content from this and upcoming issues, you can subscribe to receive your free monthly print copy here or you can read the digital version in its entirety here.

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