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FCB Shanghai names executive creative director

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Frederico Sartorelo joined FCB Shanghai as executive creative director in November.Sartorelo has more than 20 years of advertising experience, prior to joining FCB, he was the executive creative director and partner at CatBlack.The Brazilian creative's previous roles also include executive creative director at various creative shops such as Cheil Americas, We, and McCann Erickson Brasil, to name a few.Sartorelo has worked for multinational clients like Samsung, L’Oreal, RedBull, Johnson & Johnson, Procter & Gamble, Calvin Klein, Coca-Cola. In the last 20 years, he has been part of some of the most important global festivals, such as Cannes, Clio, D&AD, FIAP and WAVE, receiving mentions and prizes."Much more than a great opportunity, work at FCB Greater China is a dream come true. I always loved Asia, in particular China! Everything here has unbelievable proportions. I am really amazed by this agency, this city, this country. And looking forward to work with all this great clients," he said."I am really thrilled that Fred has joined our creative team. Fred brings that wonderful Brazilian flare for emotional story telling and great design aesthetic that, together with our ever stronger local talents will, I believe, lead to some really interesting creative opportunities," said Edward Bell, FCB Greater China CEO.

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