FCB Shanghai bags Skoda China account

Shanghai Volkswagen has appointed FCB Shanghai as its creative agency for Skoda in mainland China, following a competitive pitch.Among the branding initiatives the agency will lead for the brand this year are Skoda's rebranding campaign and the launch of two new models in mainland China.“2015 is an important year for Skoda for continuous growth in China," Xie Jinhui, senior manager of marketing communications at Shanghai Volkswagen, said.Meanwhile, Edward Bell, CEO at FCB Greater China said, "We are thrilled to add a globally recognisable brand like Skoda to our growing roster of clients."