Nubia, a smartphone manufacturing unit of ZTE, has appointed FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products.
Targeting high-end market, the smartphone brand commissioned FCB to provide brand strategies for the goal of raising brand awareness. FCB will also manage the launch of two mobile phone series as the leading agency.
FCB Greater China CEO Edward Bell said: “It is an honor to service Nubia. I believe with a deep insight into behavior change, FCB will create a new prospect for Nubia’s brand communication.”
Earlier this year, ZTE announced the strategic partnership agreement with Suning, seeing Suning Rundong investing RMB 1.93 billion ($297 million USD) in Nubia and receiving a 33.3 percent stake in Nubia shares.