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Far East Organization moves media planning and buying duties to PHD

Singapore property developer Far East Organization (FEO) has appointed PHD Singapore as its media agency, effective 1 January 2018, following a review. The incumbent is Starcom Singapore, which held the account for nine years. This was confirmed to Marketing by FEO, Starcom and PHD.

This will see PHD’s remit being expanded to include integrated media planning and buying, in addition to the digital services the agency has been providing since 2015. According to a press statement, PHD demonstrated its “exceptional understanding of the developer’s business objectives” and its capabilities in producing bespoke communications solutions for Singapore’s media landscape.

In a statement to Marketing, Ian Loon, managing director, Starcom Singapore, said that the agency had a fantastic run with FEO for the last nine years as its media agency. He added that the real estate business has evolved significantly since we began our journey and much more has changed within marketing. Loon explained that media planning and buying now represents only a fraction of what each of our organisations have to address in order to transform ourselves for the future.

“We wish for FEO and their new media planning and buying agency partner to succeed, and will certainly cherish the friendship we’ve built with our former clients over the last decade,” said Ian Loon, managing director, Starcom Singapore.

“We are delighted to expand our relationship with Far East Organization to now include their entire media brief, building on the success we have already achieved together over the past three years,” Wangyn Ang, managing director of PHD Singapore, said. Ang added that PHD has found a partner who shares its values of openness and curiosity, allowing it to pursue innovative and unconventional solutions.

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