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Far East Organisation hands part of media duties to PHD

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Media and communications agency PHD Singapore has picked up media planning and buying duties for private property developer Far East Organization's various business units, including residential, office, hospitality, retail, and F&B.The appointment follows a close-door pitch exercise.The scope of work for PHD focuses on advertising support in the print classified section for Far East Organisation's sales & recurring businesses. In addition, this new partnership will include local creative agency, Idea Lab.The rest of the duties continue to remain with Starcom.Ang Wan-Gyn, managing director, PHD Singapore, said: "We are delighted and extremely excited to be partnering with one of Asia’s largest propertybrands, and committed to delivering greater results for their business.”The appointment is effective January next year. 

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