With 1.11 billion monthly active viewers in May 2013,Facebook‘s growth isn’t slowing down anytime soon.
Social media analytics platform Socialbakers analysed the volume of fan-to-fan interactions on brands’ Facebook Pages to assess the strength of their communities and see if they are truly social.
The fashion industry came on top among the top three total interactions on Facebook including likes, comments and share, which then followed by auto and e-commerce.
This holds true for total likes and comments as well, as fans in these industries wanting to discuss the latest lines and models.
The total number of fan-to-fan interactions are measured to determine just how they were engaging with each other on brands’ pages.
However, when considered shares from fan posts, the FMCG, non-profit, and travel industries take the lead.
This is probably due to the summer holidays when travel is at its peak and fans want to share their experiences with each other.
This area will be looked into during the fall months to see they are still as enthusiastic during the change of the season.
The number of total interactions from 5000 users’ posts on brand Pages from all industries were measured between July and August 2013, to determine which had the strongest community.