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Facebook in recruitment mode for Greater China ops

Facebook might still be banned in China, but the company is pushing ahead with plans to take greater control over its corporate image.

The social media platform has been advertising for a corporate communications lead for Greater China, as part of a huge recruitment programme that includes some 20 roles – many of which have a Greater China focus.

The Greater China comms lead will be based in Hong Kong, largely to support the Hong Kong and Taiwan teams, but other roles up on offer include Creative Strategist, China Marketing Manager, Head of Gaming Sales Greater China, Global Sales Asia Pacific, Marketing Science Analyst Greater China and Head of Small & Medium Business Greater China.

The corporate communications role is described as “hands-on” and will manage “proactive and reactive communications” from strategy to messaging to execution, the company’s position description said.

Educating users, press, bloggers, analysts and influencers about core Facebook products and initiatives and drive positive coverage across a broad range of media, including consumer, business and advertising trade outlets are also part of the core responsibilities.

A minimum 12 years professional experience is required in addition to fluent Mandarin.

In mid-2013 Facebook was understood to be expanding its advertising sales arm to the world’s most populated country to chase outbound advertising revenue for Chinese brands looking to capture Facebook’s global user base.

The company, with over a billion users, has more than fifty offices around the globe.

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