Marketing

Toggle

Article

Facebook

Facebook ceases group stories feature less than a year after global roll-out

Facebook will stop allowing users to post stories in groups, the company has confirmed to Marketing. It will come into effect 9am PST on 26 September, deleting existing group stories and removing the ability to post new group stories.

In a statement, a Facebook spokesperson said: “We’re sunsetting the group stories feature. Stories has, and continues to be, an important part of Facebook.” Meanwhile, members and admins can continue to use the stories feature from their personal profile or make a post in the group to share moments from their lives.

The announcement was first highlighted by an user in a tweet. Many people who commented shared that they were unaware about the feature in the first place and the change is likely to have little impact.

The group stories feature was first introduced in October 2018 in some markets, before rolling out globally in December 2018 with lightweight emoji reactions.

In a previous blog post, Facebook said the feature is a way to help admins and members “engage more with their communities”. It also aims to allow members to share “fun, fast, fleeting moments” with specific groups of people casually. “You can see, feel and experience different points of view and connect more personally with other members in your group,” added the post.

[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimagining new ways for their marketing to become more customer focused, agile and interactive. Book your seats today.]

Read more:
Facebook unveils 3 ad solutions to encourage ‘playful experiences’
Facebook latest to hide vanity metrics, after Instagram, YouTube and Twitter
Facebook to hire journalists for its ‘News Tab’ curation
Facebook shuts location apps for privacy violation: First steps in cleaning up its act?
Could Facebook’s latest renaming effort prove a double-edged sword in the long run?
Facebook tells users in detail why they are being targeted by ads

Read More News

in Global by

Maybank targets the elite

Maybank has launched a slick campaign targeting more affluent demographic in Singapore, with an annual income of SG$120,000 or mor..

Trending