Faber-Castell, the world’s oldest and largest manufacturers of wood-cased black lead and coloured pencils, has appointed Sinclair to lead Integrated PR in Hong Kong on a retainer basis. The independent agency will be tasked to drive brand strategy through creative storylines that bring to life the historic family business and their global leading products.
Sinclair will build brand awareness for Faber-Castell through targeted media placement and social media content creation, as well as building exciting cross-marketing collaborations for the historic brand.
Kiri Sinclair, managing director of Sinclair, said, “As creatives ourselves, we look forward to driving the conversation for Faber-Castell and growing brand presence in Hong Kong. The team at Faber-Castell has a real appetite for engaging with the local market, and with their diverse product offering and established brand identity we are looking forward to delivering exciting results.”