E-commerce and shipping site Ezbuy, formerly known as 65daigou, has revealed that that it would be reviewing its working relationship with lifestyle influencer and social media ambassador Nicole Choo.
This follows her recent and public spat with ex-boyfriend Ridwan Azman which saw both parties making allegations of abuse, infidelity and violence in the relationship towards each other.
This was confirmed by the founder of Ezbuy, Wendy Liu to The New Paper (TNP). The company was said to have spoken to Choo regarding the matter, and plans are underway to review the current working agreement, with considerations of putting all social media engagements with Choo on hold. Choo had been working with the company since last year.
Liu said that over the past one year, Choo has been professional and supportive of the brand’s marketing initiatives.
She added that she understood the impact a public figure such as Choo has on the social media landscape and community at large and explained that personally, she did not believe in taking private quarrels public, particularly in the social media space.
Marketing has reached out to Ezbuy for a statement.
According to Choo’s blog, clients she has worked with include Foodpanda, Uber, Coca-Cola, Bershka, Shopback and Resorts World Sentosa, to name a few.
Meanwhile, Azman has done brand engagements with Black Hair Salon, L’Oreal Men and JRC to name a few, according to his Instagram.
Marketing has reached out Choo and Azman for comment.