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EY Hong Kong bolsters creative offerings, appoints three talents

EY Hong Kong has appointed Iñaki Amate (pictured right), Thierry Halbroth (pictured middle), and Dwayne Serjeant (pictured left) to strengthen its creative offerings.

Amate has become a partner and head of design and digital, Asia Pacific. He helped build design and innovation teams as well as contributed to the concept formulation and design of EY’s Hong Kong wavespace centre.

Over the past 14 years, Amate led and established the global design and innovation consultancy, Fjord. He has also lectured at the Helsinki Metropolia University of Applied Sciences for more than 11 years. Other than that, he is also active in contributing to the Hong Kong business community as the vice chairperson of the Board of Hong Kong’s Finnish Chamber of Commerce.

Halbroth, associate partner, creative ideation and thinking lead for Asia-Pacific, will support the use of design to develop purposeful solutions at the wavespace centre for clients. Prior to his current role, Halbroth was the executive creative director and managing partner of Publicis Hong Kong. He regularly supports the industry through international jury duties and has contributed to the development of the HK4As as chairman of the Digital and Interactive Committee, as well as chairman of the Creative Committee for several years running.

Serjeant, executive director of Experience Design, works as part of the growing design capabilities within EY and leads the EY wavespace center in Hong Kong. He has more than 25 years’ experience in the creative industry across traditional, digital and physical channels, with a keen focus on building integrated human-centred experiences. Prior to his role at EY, Serjeant spent over a decade with Dentsu’s global digital agency Isobar.

Will Duckworth, EY Asia- Pacific digital lead and partner said, “Amate, Halbroth, and Serjeant have extensive experience in the design and digital sector, which will certainly strengthen and continue to grow EY digital and creative capabilities and offer invaluable solutions and insights to EY clients in this transformative digital age.”

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