Exness appoints KRDS to boost Facebook presence

Financial services company Exness has appointed social and mobile agency KRDS Singapore to manage and strengthen the brand’s global social media presence on Facebook.

With the appointment, Exness aims to broaden awareness about the brand on the social sphere and to drive user engagement on Facebook and to the website. The content focuses on providing users an overview of the brand and to educate and contribute to the trading environment.

KRDS Singapore will work to provide an open channel for trading discussions and acting as a Social Media Consultant for Exness’ website.

KRDS Singapore would also spearhead efforts for the upcoming New Year’s campaign for Exness.

Igor Rudi, head of marketing at Exness, said: “Social media is a very dynamic platform where prompt actions and responses matter a lot. On top of creativity, KRDS' fast and on the ball attitude towards social media campaigns is what makes them a partner whom we want to work with.”

In October, the agency launched its Story Analysis Tool for marketers to utilise for their brands.