Ex-Fulford PR lead goes to MSLGroup

Ex-managing director of Fulford PR Marina Mathews has joined Publicis Group’s PR firm MSL Group Singapore.Mathews’ title will be director of the consumer practice in Singapore.In her new role, Mathews will oversee the development of communications strategies across 10 markets for a large global FMCG company, and will lead MSL Group teams in developing and effecting marketing communications strategy and campaigns for Singapore-based clients across various sectors including spirits, cable TV content, travel and leisure sectors.Mathews has more than 16 years of corporate, consumer and marketing experience across brands such as Qantas, Nike, Lego, Leica, Lucas Films, Sunsilk, Panasonic and Disney.She became managing director of Fulford PR after her own firm, Chrysler Communications was acquired by the former.“I am particularly looking forward to contributing to MSLGROUP’s vision to reinvent communications and lead change in our industry. MSLGROUP has been able to integrate and bring together insight, creativity and integrated, social engagement led by a strong content-centric approach, making the firm truly stand apart from others in Asia,” said Mathews.Kelvin Yeo, managing director of MSLGROUP in Singapore, said: “With Marina’s track record for growing successful communications businesses, we are delighted to bring her on board to bolster the senior bench strength of MSLGROUP here and contribute to our aggressive Singapore growth strategy.”