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Ex-BBDO lead Michelle Achuthan resurfaces at MEC Malaysia as MD

MEC Malaysia has appointed industry veteran Michelle Achuthan as managing director of its Malaysia operation.

The announcement was made by Girish Menon, CEO of GroupM Malaysia and Peter Vogel, CEO of MEC Asia Pacific. She replaces Chan Keong Law, who resigned earlier in the year after leading the agency for five years.

Achuthan joins after more than 10 years with BBDO Malaysia, of which the last four and a half years she led the team as managing director. Prior to that, she has worked with other leading advertising agencies like Naga DDB, Saatchi & Saatchi and J. Walter Thompson.

Achuthan said, “I can’t wait to immerse myself with another aspect of communications and I believe the transformation happening at MEC backed by GroupM, is the perfect time and place for me to be at.”

Peter Vogel, who recently took over the reins as APAC CEO of MEC, added, “I am delighted that Michelle Achuthan will be joining MEC as our managing director in Malaysia. She is a seasoned professional with excellent industry experience and a strong market profile. Our business is transforming and we are offering our clients more holistic solutions, so Achuthan’s creative agency expertise will bring new skills set to our agency and our clients.”

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