Every Matter sets up locally

Shawn Loo, previously creative director at BBH has set up his own studio named Every Matter.Every Matter specialises in advertising, brand design, digital and social media and is co-founded with Chunn Cheng, business director at AvantWorks, a digital production agency.Avantworks is a creative boutique agency which was started in 2003 and services over 80 clients.Loo is also a partner at Human & Human, a mobile App developer. He worked at BBH for three years as creative director and prior to that also held the role of digital creative director at the agency for a year.Loo told Marketing in this "growing economy of creative independence is creating huge value enhancements for clients and businesses in Singapore because clients would now have more direct access to good creative resource and thinking."However he declined to comment on the current client list stating that most of the clients they currently service are on a project basis.