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Shortlist out for agencies making the cut for Marketing’s Agency of the Year awards

The shortlist for the first edition of the Agency of the Year Awards in Indonesia is out. These outstanding agencies that made the cut were scrutinised by our independent, industry-leading judging panel of senior client-side marketers.

Agency performance, products, people and perspective formed the core criteria in shortlisting the best of the best across 16 defining categories available for entry. The most successful agency that wins across these categories will receive the coveted Grand Prix title of Agency of the Year 2019.

Comments by our judges would suggest that Indonesian agencies, if anything, have high growth potential, and are full of promise. Julie Jones, marketing director, Danone, said that one of the entries she assessed, by a relatively new player in the industry, demonstrated “great perspective for such a new entrant”.

Judge, Devy Andrie, country leader of communications & public affairs, Johnson & Johnson remarked that another “a relatively small” agency showcased “significant growth” for what what she described as a “very dynamic” industry landscape.

The awards, which are just over a month away, will be held on the evening on 24 October at the InterContinental Jakarta, Pondok Indah Hotel, Indonesia. So who made the cut across for Marketing Interactive’s inaugural Agency of the Year Indonesia 2019? Let’s take a look.

Brand Consultancy of the Year
• Dentsu Indonesia
• Disruption Consulting
• Magnus Digital Indonesia
• Milestone

Content Marketing Agency of the Year
• Berakar Komunikasi
• Froyo Story
• Grey
• H:Digital
• Hybrid:H
• Mindshare Indonesia

Creative Agency of the Year
• BBDO Indonesia
• Berakar Komunikasi
• Dentsu MainAd
• FAB – AmbilHati
• FCB Jakarta
• Flock
• Grey
• Hakuhodo Indonesia
• M&C Saatchi Indonesia
• TCP-TBWAGroup

Digital Agency of the Year
• Digital Arts Network Indonesia
• Grey
• H:Digital
• Isobar Indonesia
• Leverate Media Asia
• Limestones
• M&C Saatchi Indonesia
• Magnus Digital Indonesia
• Mindshare Indonesia
• Mirum Indonesia
• Ydigital Asia

Event Marketing Agency of the Year
• Cheil Indonesia
• Double Tape
• H:Three
• Indonesia5 Communications

Experiential Marketing Agency of the Year
• Cheil Indonesia
• FAB – Fahrenheit
• H:Three

Full Service Agency of the Year
• Double Tape
• Flock
• Grey
• Lotus:H
• M&C Saatchi Indonesia
• Mirum Indonesia
• Wunderman Thompson Jakarta

Independent Agency of the Year
• AITINDO
• Berakar Komunikasi
• DM Pratama
• Finch
• Froyo Story
• Kava
• Leverate Media Asia
• Olrange
• Ozzigeno Studio
• PRecious Communications
• Ydigital Asia

Integrated Marketing Agency of the Year
• Berakar Komunikasi
• DM Pratama
• FAB – AmbilHati
• FCB Jakarta
• Grey
• H:Three
• Hybrid:H
• Lotus:H
• M&C Saatchi Indonesia
• TCP-TBWAIndonesia
• Zeno Group Indonesia

Market Research Agency of the Year
• GfK Indonesia
• Kantar Indonesia
• Nielsen Indonesia

Media Agency of the Year
• Initiative Jakarta
• M&C Saatchi Performance
• MediaCom Indonesia
• Mindshare Indonesia
• OMD
• PHD Indonesia
• UM

PR Agency of the Year
• FAB – Firmatoya
• Image Dynamics
• LUCID Citra Komunika
• Occam Komunikasi Indonesia
• Verve (Wunderman Thompson)

Programmatic Agency of the Year
• Magnus Digital Indonesia
• Mindshare Indonesia
• OMD

Search Marketing Agency of the Year
• iProspect Valuklik
• Magnus Digital Indonesia
• Ydigital Asia

Social Media Marketing Agency of the Year
• AITINDO
• Berakar Komunikasi
• FCB Jakarta
• Froyo Story
• H:Digital
• Isobar Indonesia
• Leverate Media Asia
• Lion & Lion
• Olrange
• Ozzigeno Studio
• Ydigital Asia

Specialist Agency of the Year
• Berakar Komunikasi
• Cheil Indonesia
• FAB – Sugar n’ Spice
• Impacts Digital
• iProspect Valuklik
• Wunderman Thompson Commerce Indonesia
• Ydigital Asia

In May this year, the 12th edition of Agency of the Year Singapore welcomed more than 400 industry’s finest to attend and for the second year running, TBWAGroup Singapore swept the awards and took home top honours as the Overall Agency of the Year.

In the Malaysian edition of the event, Entropia nabbed the Overall Local Hero of the Year and Overall Agency of the Year in front of more than 500 attendees who gathered to celebrate their wins at the 10th edition of Agency of the Year Malaysia.

Watch this space to find out who has made the cut in our Rising Star and Agency head categories.