Permanis Sandilands comfortably won the coveted ‘Marketer of the Year’ award at this year’s Marketing Excellence Awards. Over 350 senior marketing executives from some of the biggest brands and agencies in Malaysia were in attendance at Advertising + Marketing‘s 3rd, and largest iteration of its Marketing Excellence Awards.
Permanis beat out tough competition with campaigns for its Mountain Dew and Wonda Coffee brands. Campaigns for these brands earned Permanis a whopping 6 gold trophies, 2 silver trophies and 3 bronze trophies – 11 in all, across categories as varied as ‘Excellence in Launch Marketing’, ‘Excellence in Print Advertising’ and ‘Excellence in Sponsorship Marketing’ amongst others. Permanis won numerous awards with the support of their agency Dentsu Malaysia; the ‘How Wonda Owned a Day’ campaign also won Carat Malaysia a Gold award for ‘Excellence in Media Strategy’. The variety of categories demonstrated the value of a truly integrated approach to marketing, with campaigns that hit numerous touchpoints extremely well.
Check out the full list of winners here.
Check out the pics of the event here:
A close second was IKEA Malaysia, which carried home a total of 8 trophies – 4 gold, 2 silver and 2 bronze – for its ‘IKEA BookBook’ and ‘IKEA Bedroom Stories’ campaigns. IKEA won in the ‘Excellence in Brand Awareness’, ‘Excellence in Media Strategy’ and ‘Excellence in Viral Marketing’ amongst others.
Other brands that did well at the award include Beiersdorf Malaysia’s NIVEA, which won for its ‘NIVEA Celebrates the Sexiness in Modesty’ campaigns; Celcom Axiata, which won awards for numerous campaigns including ‘S.O.X. Fantasy Fest 2014’; Citibank; Watson’s Malaysia and Bank Simpanan Nasional.
The ‘Most Valuable Agency’ title was won by FCB Kuala Lumpur together with Ignite KL. They won a total of 4 silver and 6 gold trophies in categories such as ‘Excellence in Event Marketing’, ‘Excellence in Performance Marketing’ and ‘Excellence in Consumer Insights/Market Research’, for clients including Beiersdorf, Celcom Axiata and Wipro Unza.
All winners were selected by a large jury of highly qualified client-side marketers from companies such as AirAsia, P&G, SEPHORA and Starwood Hotels and Resorts, amongst others. For full details on the jury please see here.
A total of 103 trophies were awarded during the night, and the award was supported by sponsor NBC Universal and partner Heineken.