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MARKies Awards 2019 shortlist: Did you make the cut?

The MARKies Awards are back for a third year to recognise and reward the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry. The awards are judged by an independent panel of 24 client-side marketers.

Individual entries are evaluated by focusing on the campaigns’ creative ideas or the innovative use of media. In 2019, compared to the previous years,we saw an increase bespoke/boutique agencies making it to the shortlist across targeted categories. This lead us to believe that smaller agencies are now far more confident to play in the same league as international agencies – which is a heartening sign for the local ad scene.

Interestingly, media owners are also proving their worth in doubling as an agency/consultant that can perform for client despite owning a channel(s). Overall, this year’s MARKies has 28 refreshed categories available to enter across two main segments – Creative Ideas and Media Usage. The awards saw 310 entries in total with 65 unique participating agencies overall – 52 unique companies within the shortlist over 44 in 2018.

Take a look at our shortlisted agencies:

1. Most Creative – Business Event
• 3radical – DBS Virtual Conference (DBS)
• Hustle & Bustle – Maybank Private Wealth 5th Anniversary Gala Dinner (Maybank Private Wealth)
• MOI – Red Hat Forum, ASEAN Series 2018 (Red Hat Asia Pacific)
• motion – the creative influence – A Life Well Lived in Perspective (Prudential Assurance Company Singapore)
• Triplex Events – Singapore Week of Innovation & Technology 2018 (National Research Foundation)
• Twist Media – Sky Premium Launch Event (Sky Premium International)

2. Most Creative – Consumer Event
• Adi Media – TWILIGHT: Proudly Local (Adi Media)
• AXIS GROUP ASIA – Culture Cartel 2018; (Culture Cartel)
• AXIS GROUP ASIA – PUMA TRAIN 24 Seven (Puma Sports SEA)
• DSTNCT – SHINE Festival / YOUTHx (National Youth Council)
• Hatchery Design Studio – #ChasingRooster (Sqkii)
• Hustle & Bustle – Fullerton Concours d’Elegance (The Fullerton Heritage)
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• Publicis Singapore – Audi Brand Experience Singapore 2018 (Audi Singapore)
• Tribal Worldwide – Heineken Festive Campaign (Asia Pacific Breweries Singapore)
• Tribal Worldwide – The Supreme Showdown (ExxonMobil Asia Pacific)

3. Most Creative – Content Marketing
• DSTNCT – Hyperplay (Riot Games)
• FALCON AGENCY – Meet the Sydneyporeans Season 2 (Qantas/ Destination NSW)
• Germs Digital – The Travel Insider (UOB Cards)
• KRDS DIGITAL – Singapore Air Moments (Singapore Airlines)
• Tribal Worldwide – Drink Up (Ministry of Communications and Information)
• Tribal Worldwide – Caring Campaign (Ministry of Culture, Community and Youth)
• UNTITLED PROJECT – THE MURAKA (Conrad Maldives Rangali Island)

4. Most Creative – Digital
• Digitas Singapore – The A-Z of Parents (Danone (Aptamil))
• Germs Digital – The Travel Insider (UOB Cards)
• Kinetic Singapore – Fortunemoji (The Society for the Prevention of Cruelty to Animals (SPCA))
• Section – PlayStation’s 2018 Year-end Campaign (Sony Interactive Entertainment (PlayStation))
• TMRW – Dunkin’ Donuts Deluxe (Dunkin’ Donuts Singapore)
• Tribal Worldwide – Caring Campaign (Ministry of Culture, Community and Youth)
• Tribal Worldwide – Heineken Festive Campaign (Asia Pacific Breweries Singapore)
• Tribal Worldwide – Santa’s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))
• Tribal Worldwide – World’s First Hungry Ghost Chatbot (Ministry of Culture, Community and Youth)

5. Most Creative – Experiential
• AXIS GROUP ASIA – Culture Cartel 2018 (Culture Cartel)
• AXIS GROUP ASIA – PUMA TRAIN 24 Seven (Puma Sports SEA)
• Clear Channel Singapore – Coke Break5 (Coca-Cola Singapore)
• Creaxis Design – Tokidoki Theme Boat (WaterB)
• Hustle & Bustle – Fullerton Concours d’Elegance (The Fullerton Heritage)
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• TMRW and iPossible – BMW X2 Hunt (BMW Asia)
• Tribal Worldwide – Heineken Festive Campaign; Asia Pacific Breweries Singapore
• Tribal Worldwide – The Supreme Showdown (ExxonMobil Asia Pacific)
• UNTITLED PROJECT – THE MURAKA (Conrad Maldives Rangali Island)

6. Most Creative – Government Sector Marketing
• Fox Networks Group Asia – What Makes SG (Ministry of Communications and Information)
• Publicis Singapore – Eat, Drink, Shop Healthy Challenge 2018; Health Promotion Board
• Publicis Singapore – Less Sugar. More Flavour (Health Promotion Board)
• Publicis Singapore – TEAM MORE VS TEAM LESS (Health Promotion Board)
• Saatchi & Saatchi – The Future is Closer Than You Think (Central Provident Fund)
• TBWASingapore – Why Gamble With Your Holiday? (Singapore Tourism Board)
• Tribal Worldwide – Caring Campaign (Ministry of Culture, Community and Youth)
• Tribal Worldwide – Future Economy – Committee on the Future Economy Phase 2: See New Possibilities (Ministry of Communications and Information)
• Tribal Worldwide – War Against Diabetes Kungfu Fighter: A Hero Rices (Ministry of Communications and Information)
• Tribal Worldwide – World’s First Hungry Ghost Chatbot (Ministry of Culture, Community and Youth)

7. Most Creative – Integrated Media
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• Publicis Singapore – Audi A8 – Like Only a Person Can (Audi Singapore)
• Publicis Singapore – Audi A7 – Do You Really Need a Reason? (Audi Singapore)
• Publicis Singapore – Less Sugar. More Flavour. (Health Promotion Board)
• Publicis Singapore – TEAM MORE VS TEAM LESS (Health Promotion Board)
• Saatchi & Saatchi – The Future is Closer Than You Think (Central Provident Fund)
• Tribal Worldwide – Caring Campaign (Ministry of Culture, Community and Youth)
• Tribal Worldwide – Heineken Festive Campaign (Asia Pacific Breweries Singapore)
• Tribal Worldwide – Safer Giving (Ministry of Culture, Community and Youth)
• Tribal Worldwide – War Against Diabetes Kungfu Fighter: A Hero Rices (Ministry of Communications and Information)

8. Most Creative – Launch/ Re-launch
• J. Walter Thompson Singapore – Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling (HSBC Singapore)
• Jack Morton Worldwide and Golin – Magnum Hazelnut Praline Launch (Unilever)
• Mercury Live – Mercedes-Benz CLS Launch (Mercedes-Benz)
• PROTOCOL – NESTLÉ KOKO KRUNCH MAXX LAUNCH (NESTLÉ)
• Publicis Singapore – Audi A7 – Do You Really Need a Reason? (Audi Singapore)
• Publicis Singapore – Audi A8 – Like Only a Person Can (Audi Singapore)
• Tribal Worldwide – DBS Live more, Bank less (DBS Bank)
• Triplex Events – Singapore Week of Innovation & Technology 2018 (National Research Foundation)
• TMRW – Dunkin’ Donuts Deluxe (Dunkin’ Donuts Singapore)
• UNTITLED PROJECT – THE MURAKA (Conrad Maldives Rangali Island)

9. Most Creative – Out-of-Home
• atomz – DreamWorks KouKou at Capitaland Malls (Capitaland Malls Asia)
• Clear Channel Singapore – Standard Chartered Unlimited Cashback Pinball (Standard Chartered Bank)
• JCDecaux Singapore – Global Selfie Campaign (Pernod Ricard Global Travel Retail, The Absolut Company)
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• Publicis Singapore – Eat, Drink, Shop Healthy Challenge 2018 (Health Promotion Board)
• Publicis Singapore – Less Sugar. More Flavour. (Health Promotion Board)
• Tribal Worldwide – Caring Campaign (Ministry of Culture, Community and Youth)

10. Most Creative – Print
• Mandate Communications – MoneySense “Prudent Use of Unsecured Credit” (Monetary Authority of Singapore)
• Mashwire – American Standard – Coffee Table Book (Lixil International Pte Ltd)
• Publicis Singapore – Eat, Drink, Shop Healthy Challenge 2018 (Health Promotion Board)
• Tribal Worldwide – DBS Multi-Currency Account – 2.5% on USD Deposits (DBS Bank)
• TMRW – Pizza Huat Blossom (Pizza Hut Singapore)
• Tribal Worldwide – DBS Live more, Bank less (DBS Bank)

11. Most Creative – Public/ Media Relations
• Asia PR Werkz – KidZania Singapore’s SpookyTown: The Lost Carnival (KidZania Singapore)
• Asia PR Werkz – World of Warcraft: Battle for Azeroth Singapore Launch (Blizzard Entertainment Singapore)
• Creation Singapore – Cruising Through Time: Fullerton Concours d’Elegance (The Fullerton Heritage)
• Germs Digital – INCOME ADVISERS: A DIFFERENT KIND OF INFLUENCERS (INCOME)
• PROTOCOL – NESTLÉ KOKO KRUNCH MAXX LAUNCH (NESTLÉ)

12. Most Creative – Social Media
• Asia PR Werkz – We Are Total Defence (Nexus, Mindef)
• Digitas – The A to Z of Parents; Danone (Aptamil)
• Kinetic Singapore – Fortunemoji; The Society for the Prevention of Cruelty to Animals (SPCA)
• Lion & Lion – Coca-Cola FIFA World Cup #PickYourTeam (Coca-Cola)
• PROTOCOL – MAGGI HOT HEADS CHALLENGE (MAGGI SINGAPORE)
• Publicis Singapore – Nespresso Summer Chill Out (Nespresso Singapore)
• Publicis Singapore – TEAM MORE VS TEAM LESS (Health Promotion Board)
• Tribal Worldwide – Caring Campaign (Ministry of Culture, Community and Youth)
• Tribal Worldwide – The Original Cut (McDonald’s Singapore)
• Tribal Worldwide – War Against Diabetes Kungfu Fighter: A Hero Rices (Ministry of Communications and Information)

13. Most Creative – Specific Audience
• DSTNCT – Hyperplay; Riot Games
• Hustle & Bustle – Leica Playground; Leica Camera Asia Pacific
• J. Walter Thompson Singapore – Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling; HSBC Singapore
• KRDS DIGITAL – The Hair Care Experience; The Body Shop
• Mandate Communications – “Forget Us Not” – Building a Dementia-Friendly Community Campaign; Lien Foundation
• Publicis Singapore – Nespresso Summer Chill Out; Nespresso Singapore
• Section – PlayStation’s 2018 Year-end Campaign; Sony Interactive Entertainment (PlayStation)
• TMRW and iPossible – BMW X2 Hunt; BMW Asia
• Tribal Worldwide – #GuntingTheSeries (Ministry of Communications and Information)
• Tribal Worldwide – Santa’s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))
• Tribal Worldwide – War Against Diabetes Kungfu Fighter: A Hero Rices (Ministry of Communications and Information)

14. Most Creative – TV/ Video Advertising
• FALCON AGENCY – Meet the Sydneyporeans Season 2 (Qantas/ Destination NSW)
• Goodfellas – Savour the Moment (Malaysia Dairy Industries)
• Saatchi & Saatchi – The Future is Closer Than You Think (Central Provident Fund Board)
• Tribal Worldwide – Caring Campaign (Ministry of Culture, Community and Youth)
• Tribal Worldwide – War Against Diabetes Kungfu Fighter: A Hero Rices (Ministry of Communications and Information)
• Tribal Worldwide – What’s your MOVE? (Manulife Singapore)

15. Most Effective Use – Apps/ Mobile
• 3radical – DBS Virtual Conference (DBS)
• Publicis Singapore – Galaxy Note8 – Little Moments. Bigger Things. (Samsung Electronics)
• UNION – Halloween Horror Nights: Can You Run From Evil? (Resorts World Sentosa)

16. Most Effective Use – Consumer Insights and Analytics
• Capillary Technologies – Bata Club (Bata Singapore)
• Creation Singapore – adidas: Sport18 (adidas Singapore)
• FALCON AGENCY – Canon Delighting You (Canon Singapore)
• Happy Marketer – Marketing Goldmine – Combining Context & Intent-driven Signals (NTUC Income)
• Publicis Singapore – Galaxy Note8 – Little Moments. Bigger Things. (Samsung Electronics)

17. Most Effective Use – Content
• Asia PR Werkz – The Craft Festival (DFS Venture Singapore)
• FALCON AGENCY – Meet the Sydneyporeans Season 2 (Qantas/ Destination NSW)
• Germs Digital – The Travel Insider (UOB Cards)
• Happy Marketer – From Policy Scholars to the Change Makers of Tomorrow (Lee Kuan Yew School of Public Policy)
• IMMedia Content – Shelf Health Programme (Trax)
• IMMedia Content – Singapore Premium Banking (Standard Chartered Bank)
• UM Singapore – Biore Bare Face Off (Biore)
• UNTITLED PROJECT – THE MURAKA (Conrad Maldives Rangali Island)
• Wild Advertising & Marketing – CPF Brand Campaign (Central Provident Fund (CPF) Board)

18. Most Effective Use – Digital
• Asia PR Werkz – The Craft Festival (DFS Venture Singapore)
• Capillary Technologies – Bata Club (Bata Singapore)
• Germs Digital – The Travel Insider (UOB Cards)
• Happy Marketer – A Quantum Leap in Customer Experiences (Royal Brunei Airlines)
• Hatchery Design Studio – #HuntTheMouse (Sqkii)
• Publicis Singapore – Galaxy Note8 – Little Moments. Bigger Things. (Samsung Electronics)
• Section – PlayStation’s 2018 Year-end Campaign (Sony Interactive Entertainment (PlayStation))
• Strategic DigitaLab (SPRG) – PSB Academy 2018 Lead Generation for Student Recruitment (PSB Academy)
• Tribal Worldwide – Santa’s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))
• UNION – Halloween Horror Nights: Can You Run From Evil? (Resorts World Sentosa)

19. Most Effective Use – Direct Marketing
• Addiction Advertising – Accenture CEO Bookclub (Accenture Singapore)
• Publicis Singapore – Galaxy Note8 – Little Moments. Bigger Things. (Samsung Electronics)
• SCREAME – GSK Healthcare Professional Engagement (GlaxoSmithKline Singapore)

20. Most Effective Use – Events
• 3radical – DBS Virtual Conference (DBS)
• AXIS GROUP ASIA – Culture Cartel 2018 (Culture Cartel)
• AXIS GROUP ASIA – PUMA TRAIN 24 Seven (Puma Sports SEA)
• DSTNCT – SHINE Festival / YOUTHx (National Youth Council)
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• Publicis Singapore – Audi Brand Experience Singapore 2018 (Audi Singapore)
• Rebel and Soul for Quintessentially – HSBC Jade (Aina Yee)

21. Most Effective Use – Experiential
• AXIS GROUP ASIA – Culture Cartel 2018 (Culture Cartel)
• AXIS GROUP ASIA – PUMA TRAIN 24 Seven (Puma Sports SEA)
• Jack Morton Worldwide and Golin – Magnum Hazelnut Praline Launch (Unilever)
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• Mindshare Singapore – Knorr Caipng (Unilever, Knorr Singapore)
• motion – the creative influence – The Body Shop APAC Brand Showcase 2018 (The Body Shop APAC)

22. Most Effective Use – Integrated Media
• FALCON AGENCY – Meet the Sydneyporeans Season 2 (Qantas/ Destination NSW)
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• McCann Worldgroup Singapore – Beyond the Label – Mental Health Public Education (National Council of Social Service)
• Mindshare Singapore – National Day Lifebuoy Pledge (Unilever, Lifebuoy Singapore)
• Publicis Singapore – Less Sugar. More Flavour. (Health Promotion Board)
• Publicis Singapore – TEAM MORE VS TEAM LESS (Health Promotion Board)

23. Most Effective Use – Launch/ Re-launch
• atomz  – Dementia Friends Mobile App Launch (Agency for Integrated Care)
• FALCON AGENCY – Meet the Sydneyporeans Season 2 (Qantas/ Destination NSW)
• Jack Morton Worldwide and Golin – Magnum Hazelnut Praline Launch (Unilever)
• Mindshare Singapore – KFC Goldspice- Better than Gold (KFC Singapore)
• Mindshare Singapore – Magnum Pele Amber Launch/ Re-launch (Magnum, Unilever)
• MRM//McCANN Singapore – Microsoft Local Business for Better (Microsoft)
• Passion Peers – NIVEA Radiant Aura (NIVEA BODY, Beiersdorf Singapore)
• Publicis Singapore – Audi A7 – Do You Really Need a Reason? (Audi Singapore)
• Publicis Singapore – Audi A8 – Like Only a Person Can (Audi Singapore)
• UNTITLED PROJECT – THE MURAKA (Conrad Maldives Rangali Island)

24. Most Effective Use – Loyalty & CRM
• Capillary Technologies – Bata Club (Bata Singapore)
• FALCON AGENCY – Canon Delighting You (Canon Singapore)
• Happy Marketer – Breakthrough Lead Scoring Drives Revenue to New Heights (NTUC Income)
• SCREAME – GSK Healthcare Professional Engagement (GlaxoSmithKline Singapore)
• Tribal Worldwide – Santa’s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))

25. Most Effective Use – Out-of-Home
• Clear Channel Singapore – National Steps Challenge Bus Arrival (Health Promotion Board)
• Kinetic Singapore – MINI Extraoddinary (MINI Singapore)
• Mindshare Singapore – Knorr Hao Chi Innovative OOH Sampling (Unilever, Knorr Singapore)
• Publicis Singapore – Eat, Drink, Shop Healthy Challenge 2018 (Health Promotion Board)
• Vizeum Singapore – Dynamic OOH Driving Sales (Foodpanda)

26. Most Effective Use – Social Media
• Asia PR Werkz – The Craft Festival (DFS Venture Singapore)
• FALCON AGENCY – HBO Audience Map for Social ROI (HBO Asia)
• PROTOCOL – MAGGI HOT HEADS CHALLENGE (MAGGI SINGAPORE)
• Publicis Singapore – Less Sugar. More Flavour. (Health Promotion Board)
• Publicis Singapore – TEAM MORE VS TEAM LESS (Health Promotion Board)
• SCREAME – Biore x Karma is a Bitch (Kao Singapore – Biore)
• Wild Advertising & Marketing – CPF Brand Campaign (Central Provident Fund Board)

27. Most Effective Use – Specific Audience
• DSTNCT – Hyperplay (Riot Games)
• FALCON AGENCY – Canon Delighting You (Canon Singapore)
• FALCON AGENCY – HBO Audience Map for Social ROI (HBO Asia)
• Publicis Singapore – Nespresso Summer Chill Out (Nespresso Singapore)
• Publicis Singapore – Galaxy Note8 – Little Moments. Bigger Things. (Samsung Electronics)

28. Most Effective Use – TV/ Video Advertising
• FALCON AGENCY – Meet the Sydneyporeans Season 2 (Qantas/ Destination NSW)
• Fox Networks Group Asia – What Makes SG (Ministry of Communications and Information)
• McCann Worldgroup Singapore – Beyond the Label – Mental Health Public Education (National Council of Social Service)
• Publicis Singapore – Less Sugar. More Flavour. (Health Promotion Board)
• Publicis Singapore – TEAM MORE VS TEAM LESS (Health Promotion Board)