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Marketing Hong Kong launches Marketing Events Awards

Marketing magazine is please to launch The Marketing Events Awards in Hong Kong to recognise and honour the very best in event marketing, management and event planning.

The Marketing Events Awards originally launched in Singapore, but is now open to event marketers and planners across North Asia. The awards, to be judged by a panel of senior marketers and planners from major advertisers across North Asia, will aim to recognise the best of B2B and B2C events in the region from major one-off and annual events to smaller scale strategic events.

Any event that was marketed, managed and executed in North Asia between 1 January 2014 and 31 May 2015 is eligible for entry. Advertisers with event marketing budget may enter directly, or their event management agencies may enter on their behalf.

Winners of the Marketing Events Awards represent the best in the business, and will be featured in Marketing Events, Asia’s only business marketing magazine focused 100% on event marketing.

Who should enter?
Brands that can demonstrate the effectiveness of their event marketing strategy. For example, Standard Chartered Bank is the event marketer behind the Standard Chartered Marathon, although they employ a number of agencies to organise it for/with them. If the campaign wins, credit will go to the client (Standard Chartered) and the agency that helped them with the campaign.

The Marketing Events Awards is now open for submission until 10 July. A gala dinner will be held at The Mira Hong Kong on 24 September.

A total of 30 categories are up for grabs, with the most awarded to be handed Best of Show – Brand and Best of Show – Agency.

Details about the categories can be found here.

1. Best Digital Integration
2. Best Event – Consumer
3. Best Event – Corporate
4. Best Event – CSR
5. Best Event – Government
6. Best Event Production
7. Best Event – Targeted Community
8. Best Exhibition Event
9. Best Experiential Event
10. Best In-Store Event
11. Best Media Event
12. Best PR Strategy
13. Best Product Launch
14. Best Sponsorship Activation
15. Best Sports Event
16. Best Stunt
17. Best Use of Limited Budget
18. Best Use of Multi-Channel
19. Best Use Of Social Media
20. Best Use of Venue
21. Best Venue
22. Most Creative Event
23. Most Effective Event
24. Most Innovative Event
25. Best Event Team – Agency
26. Best Event Team – In-House
27. Best Production Team
28. Rising Star
29. Event Star – In-House
30. Event Star – Agency
31. Event Agency Head 2015
32. Best of Show – Brand (Not eligible for submission)
33. Best of Show – Agency (Not eligible for submission)

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