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Loyalty & Engagement Awards 2019 shortlist announced

The results are in and the long wait is over! We are excited to announce this year’s finalists for the Loyalty & Engagement Awards. The awards celebrate the agencies, brands and partners who have achieved greatness in engagement, loyalty and relationship marketing.

This year offered 34 categories for entry including nine new categories ranging from: Best Engagement Strategy-B2B, and Best Loyalty Programme – Fashion & Beauty, to Best Online Experience.

The judges said they saw a huge number of high quality submissions this year and they were impressed by the caliber of work happening across the loyalty and engagement fields. All of the entries had great achievements in their respective markets which made it all the more difficult to judge.

Don’t forget to block your calendar for the gala awards evening on 12 July at the Fullerton Hotel, Singapore where all the winners will be revealed and you’ll have the opportunity to network with the best in the industry, key decision makers, and our expert judging panel.

So who made the cut? Our judging panel has selected the following finalists:

Best Card-Based Loyalty Programme

Caltex Journey Card – Points Everywhere Rewards Anywhere, Chevron Malaysia
Crystal Jade – Jadeite Membership Programme, Crystal Jade
Embarking the Success of Card-Based Loyalty, B Infinite Rewards Program
From Physical to Digital Membership – How Lamian Drove New Customers, PT. Istana Noodle House
Petronas Mesra Bonanza, Petronas
The Evolution of Plus!, NTUC Link
True Card, True Digital Group

Best CRM Strategy

Breakthrough Lead Scoring Drives Revenue to New Heights, NTUC Income
Crystal Jade – Jadeite Membership Programme, Crystal Jade
Estée Lauder Companies Corporate CRM, Estée Lauder Companies
ION Orchard – ION+ Rewards, ION Orchard
KFC Finger Lickin’ Data Creates Diversified Segmentation for Successful CRM, QSR Brands
Nestlé Start Well Stay Well CRM Programme, Nestlé Malaysia
Plus! Understanding Our Customers, NTUC Link
Samsung Consumer Data Marketing, Samsung Malaysia Electronics
Shell Advantage Rewards, Shell International Petroleum
Smart CRM, the Key to Drive Business Success, Chevron Malaysia

Best Customer Experience
Connor’s Challenge 2018, Carlsberg Marketing
Creating Experiential Retail – a Multifaceted LEGO Experience, Brix Star
Crystal Jade – Jadeite Membership Programme, Crystal Jade
Customer-centric Digital Experience, DBS Bank
ION Orchard – ION + Rewards, ION Orchard
Petronas Mesra Bonanza, Petronas
Petronas Mesra-AXXESS P.A. Program, Petronas
POSB Smart Buddy, DBS Bank
Tampines One Concept Branch, UOB

Best Employee Engagement Strategy
Apple Pay, Citibank
DBS Virtual Conference , DBS Bank
Digifit Challenge / Smarter Banking Challenge, National Australia Bank
Gandalf Transformation Programme, DBS Bank
Hilton Honors Champions, Hilton
Keepers’ App, Wildlife Reserves Singapore
Service Competency Toolkit, UOB
Welcome What’s Next, Citibank

Best Engagement Strategy – B2B
Device Club, XL Axiata
Empowers SME , Hong Leong Finance
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
Future Focus: Ingenuity Sustaining our Future, CNBC Catalyst
Pan Pacific Connections, Pan Pacific Hotels Group
Shell Advantage Rewards, Shell International Petroleum

Best Engagement Strategy – B2C
Card Attack, UOB
Creating Experiential Retail – a Multifaceted LEGO Experience, Brix Star
Gastronomic Adventures with OCBC Cards, OCBC Bank
Growing Customer Engagements by Shaping Value of 1 TruePoint to Equalled to 1 THB, True Digital Group
Incredible !ndia 2.0, Ministry of Tourism India
MyM2U Challenge, Maybank
Nestlé Start Well Stay Well CRM Programme, Nestlé Malaysia
Plus! Celebrates 20th, NTUC Link
The Travel Insider, UOB
Your Protection is Our Priority, Berjaya Sompo Insurance

Best Engagement Strategy – Specific Audience
#mydigitalmaker, Malaysia Digital Economy Corporation
80% Jump in Video Views by Encouraging Users to #StreamTogether, dimsum
BMW X2 Hunt, BMW Asia
Customer-centric Digital Experience, DBS Bank
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
From Grass to Glass – Friso Gold A.R. Farm, Dutch Lady Milk Industries Malaysia
Great Eastern Women’s Run 2018, Great Eastern Life
Live Healthier Lives, Sun Life Malaysia
Mrs Fortune Teller, Manulife Singapore
Nestlé Start Well Stay Well CRM Programme, Nestlé Malaysia
Pan Pacific Connections, Pan Pacific Hotels Group

Best Loyalty Programme – Fashion & Beauty
Eucerin® Platinum Members Club, Beiersdorf
Luxury Tata CliQ Implementation, Tata Unistore
Pantaloons Greencard, Aditya Birla Fashion and Retail

Best Loyalty Programme – Financial/ Insurance
CNY Festive Joy, DBS Bank
FWD MAX, FWD Life Indonesia
MyM2U Challenge, Maybank
New to Income, NTUC Income
OPUS by Prudential, Prudential Assurance Company Singapore
Rakuten Trade Rewards Eco System, Rakuten Trade
The Live Great Programme, Great Eastern Life
Westpac Priority You, Westpac Bank

Best Loyalty Programme – Food & Beverage
BarBGon TrueYou Exclusive Set, True Digital Group
Crystal Jade – Jadeite Membership Programme, Crystal Jade
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
From Grass to Glass – Friso Gold A.R. Farm, Dutch Lady Milk Industries Malaysia
Gourmet Pleasures – Dining, Citibank
Nescafé Dolce Gusto CRM Programmem, Nestlé Singapore

Best Loyalty Programme – Launch/ Re-launch
Hilton Honors, Hilton
My Millennium, Millennium Hotels and Resorts
MyDigi Rewards: From Rewards Catalogue to Home of Ideas for Every Moment, Digi Telemmunications
Pay with Points, Citibank

Best Loyalty Programme – Lifestyle
Beep Beep Ka-Ching!, DBS Bank
Driving Growth Through Smart CRM – Understanding Customers’ Lifestyle, B Infinite Rewards Program
Great Eastern Life – UPGREAT x GETGREAT x Live Great Programme, Great Eastern Life
ION Orchard – ION+ Rewards, ION Orchard
More Rewards, Better Experience, NTUC Club
MyM2U Challenge, Maybank

Best Loyalty Programme – Luxury
Gastronomic Adventures with OCBC Cards, OCBC Bank
Gourmet Pleasures – Luxury Dining, Citibank
ION Orchard – ION+ Rewards, ION Orchard
OPUS by Prudential, Prudential Assurance Company Singapore

Best Loyalty Programme – Retailer
Boost App (E-Wallet), Boost
Delighting Customers Always, NTUC FairPrice
ION Orchard – ION+ Rewards, ION Orchard
Luxury Tata CliQ Implementation, Tata Unistore
Petronas Mesra Bonanza, Petronas

Best Loyalty Programme – Travel/ Hospitality
Hilton Honors, Hilton
My Millennium, Millennium Hotels and Resorts
MyResorts by Le Club AccorHotels, Accor Asia Pacific

Best Online Experience
CNY Festive Joy, DBS Bank
Crystal Jade – Jadeite Membership Programme, Crystal Jade
eVoucher Campaign, MyWorld Australia
From Grass to Glass – Friso Gold A.R. Farm, Dutch Lady Milk Industries Malaysia
FWD MAX, FWD Life Indonesia
Sunsilk “Habamazing Summer”, Unilever Philippines
The Travel Insider, UOB

Best Partnership in a Loyalty Programme
Caltex – TruePoint Loyalty Program, True Digital Group
GETGREAT, Great Eastern Life
Hilton and American Express Strategic Partnership – Asia Pacific, Hilton
ION Orchard – ION+ Rewards, ION Orchard
Petronas Mesra-AXXESS P.A. Program, Petronas
Plus! x Caltex, Caltex
Rakuten Trade Rewards Eco System, Rakuten Trade
Strong Partnership is the Game Changer & Drive Business Success, 7 Eleven Malaysia

Best Regional Loyalty Campaign
Best Regional Loyalty Campaign, Great Eastern Life
HPE Reward, Hewlett Packard Enterprise
MyResorts by Le Club AccorHotels, Accor Asia Pacific
Pay with Points, Citibank
SureColor Rewards, Epson Singapore

Best Use of Advocates
#mydigitalmaker, Malaysia Digital Economy Corporation
“Stop the Drama”, Manulife Singapore
Device Club, XL Axiata
Digifit Challenge / Smarter Banking Challenge, National Australia Bank
Keepers’ App, Wildlife Reserves Singapore
Mrs Fortune Teller, Manulife Singapore
Netflix at AsiaPop Comicon, Netflix
Pso Positive, Novartis Malaysia
Sour Sally Cultured Club – Friends with Benefit, PT Berjaya Sally Ceria

Best Use of Consumer Insights/ Data Analytics
AIA360 Online Community: In Everything AIA Does, AIA Does For You, AIA Singapore
Automate & Engage with Plus!, NTUC FairPrice
Back-In-Stock Feature with Insight Driven Recommendations, ZALORA
e-Combining Context & Intent-driven, NTUC Income
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
KFC Dissecting Data to Feed Gamers’ Appetite, QSR Brands
Nescafé Dolce Gusto CRM Programme, Nestlé Singapore
Real-Time Customer Experience Platform, UOB
Revolutionize Customer Analytics to Drive Business Growth, B Loyalty
Tailoring the Customer Experience Journey with Virtual Fencing, Customer Insights and AI (VCA), True Digital Group

Best Use of Contests/ Promotions
#FreshDropFriday, DBS Bank
BMW X2 Hunt, BMW Asia
Card Attack, UOB
Crystal Jade – Jadeite Membership Programme, Crystal Jade
GetGo!, Cebu Pacific
NTUC Income – Income Treats, NTUC Income
Petronas Mesra Bonanza, Petronas
When 1 TruePoint was Valued as High as 1 THB, True Digital Group

Best Use of CSR
“Stop the Drama”, Manulife Singapore
CNY Festive Joy, DBS Bank
HSBC Swing for Power, HSBC Singapore
Shop2Give, Unilever Philippines

Best Use of Direct Marketing
11.11 Singles’ Day, ZALORA
Apple Pay, Citibank
CNY Festive Joy, DBS Bank
Connor’s Challenge 2018, Carlsberg Marketing
Crystal Jade – Jadeite Membership Programme, Crystal Jade
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
NTUC Income – Income Treats, NTUC Income
Trip Down Memory Lane, Aditya Birla Fashion and Retail
Why Every Mum Wants to be Friends with Adam – the Connected Kid, Fonterra Brands Malaysia

Best Use of Experiential/ Live Marketing
BMW World – of Passion and Joy, BMW Asia
BMW X2 Hunt, BMW Asia
Connor’s Challenge 2018, Carlsberg Marketing
Endgame – Game On! Nonstop 24Hours Avengers at Cinemaxx, Cinemaxx
Great Eastern Women’s Run 2018, Great Eastern Life
Mrs Fortune Teller, Manulife Singapore
Nippon Paint Expo, Nippon Paint Malaysia
Origins of Luxury, HSBC
Resolution Run, Sun Life Malaysia
Sooper Hai Pakistan Ka Junoon (SHPKJ), English Biscuit Manufacturers

Best Use of Gamification
BMW X2 Hunt, BMW Asia
Boosting Brand Engagement Through PlayTown , True Digital Group
Card Attack, UOB
CNY Festive Joy, DBS Bank
DBS Virtual Conference , DBS Bank
Digifit Challenge / Smarter Banking Challenge, National Australia Bank
NTUC Income – Income Treats, NTUC Income
Why Every Mum Wants to be Friends with Adam – the Connected Kid, Fonterra Brands Malaysia

Best Use of Influencers
#mydigitalmaker, Malaysia Digital Economy Corporation
Best Use of Influencers, Digi Telemmunications
DBS Live Fresh Card x ZoukOut 2018, DBS Bank
Pso Positive, Novartis Malaysia
The Suite Pan Pacific Life, Pan Pacific Hotels Group

Best Use of Integrated Media
AIA Singapore’s Vow: Not Only to Good Health, but With You Through the Bad, AIA Singapore
HSBC Swing for Power, HSBC Singapore
Petronas Mesra Bonanza, Petronas
Sooper Hai Pakistan Ka Junoon (SHPKJ), English Biscuit Manufacturers
The Travel Insider, UOB
Your Protection Is Our Priority, Berjaya Sompo Insurance

Best Use of Mobile
Crystal Jade – Jadeite Membership Programme, Crystal Jade
From Grass to Glass – Friso Gold A.R. Farm, Dutch Lady Milk Industries Malaysia
Me Rewards – Creating a Mobile Customer Experience for Wingstop, Carls Jr, Caribou Coffee Indonesia, PT Mega Mahadana Hadiya – PT Aroma Parama Visesa, PT. Wiryamanta Sadina, PT Generasi Mutiara Bangsa
MyDigi Rewards: Building Mobile-First Loyalty for Today’s Connected Customer, Digi Telemmunications
Office of the Future, HPI
POSB Smart Buddy, DBS Bank
Syngenta ePartnerGrow , Syngenta Indonesia
Tailoring the Customer Experience Journey with Virtual Fencing, Customer Insights and AI (VCA), True Digital Group
The Travel Insider, UOB
UPGREAT and GETGREAT, Great Eastern Life

Best Use of Relationship Marketing – B2B
Device Club, XL Axiata
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
HPE Reward, Hewlett Packard Enterprise
MHE-Demag Webshop – Malaysia, Jebsen & Jessen
Nippon Paint Expo, Nippon Paint Malaysia
Shell Advantage Rewards, Shell International Petroleum

Best Use of Relationship Marketing – B2C
Card Attack, UOB
CNY Festive Joy, DBS Bank
MyDigi Rewards: From Rewards Catalogue to Home of Ideas for Every Moment, Digi Telemmunications
Nestlé Start Well Stay Well CRM Programme, Nestlé Malaysia
Shell Advantage Rewards, Shell International Petroleum
The Travel Insider, UOB
Why Every Mum Wants to be Friends with Adam – the Connected Kid, Fonterra Brands Malaysia

Best Use of Rewards & Incentives
Beep Beep Ka-Ching!, DBS Bank
Card Attack, UOB
Enrich Triple Everything, Malaysia Airlines
MyM2U Challenge, Maybank
Petronas Mesra Bonanza, Petronas
SureColor Rewards, Epson Singapore
True Card, True Digital Group
Westpac Priority You, Westpac Bank

Best Use of Social Media
7 Super Heroes, 7 Super Influencers and 1 Super Party, Netflix
Burger King “Lotto Loser Burger King Winner”, Jollibee Food Corporation
Crunch Cream and Sprinkles Ka Trio, English Biscuit Manufacturers
Gourmet Pleasures – Dining, Citibank
Mrs Fortune Teller, Manulife Singapore
Using Social and Bots as a Mechanism for Nurturing Prospects, Lee Kuan Yew School of Public Policy

Best Use of Technology
63% Increase in App Installs with 0 RM Ad-Spend!, Star Media Group
Crystal Jade – Jadeite Membership Programme, Crystal Jade
Device Club, XL Axiata
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
Hilton Honors App, Hilton
iResource. The One App to Rule it All, AIA Singapore
Making Banking Invisible Through Instant Digital Solutions, DBS Bank
POSB Smart Buddy, DBS Bank
Sunsilk “Habamazing Summer”, Unilever Philippines
Syngenta ePartnerGrow, Syngenta Indonesia

Most Innovative Loyalty Programme
Beep Beep Ka-Ching!, DBS Bank
Crystal Jade – Jadeite Membership Programme, Crystal Jade
Food Pulse the Smart Restaurant Advisor, Unilever Food Solutions
Great Eastern – the Live Great Programme, Great Eastern Life
Hilton Honors, Hilton
New Technique of Driving Customer Loyalty by Using Gamification on Application, True Digital Group