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Campaign mimicking online dating services launches

The Singapore Police Force is warning the public against falling for online love scams with this campaign.

Running at bus shelters on Clear Channel platforms, the campaign ran from 29 January 2015, warning the public about online love scams and cyber extortion. According to Clear Channel, the target audience is “mature female adults and younger male adults, who both possess a common trait of being lonely and seeking for friendship or love”.

To recreate the scene of an online meeting, a 32” touchscreen was fitted onto a 6-sheet advertising panel at a bus shelter located along Orchard Boulevard.

The screen shows the caption: “Select your Gender to chat”, prompting commuters to interact with the panel. Upon selecting his/her gender, a chat window appears and the commuter will experience how a chat turns into a scam in a first person perspective. The chat will also be customised according to gender.

The media agency behind the campaign was Universal McCann.

Earlier, the SPF also ran campaigns warning against festive crime.

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