It was definitely a night to remember as members of Malaysia’s advertising community celebrated and partied the night away at the sixth annual Advertising + Marketing Agency of the Year awards.
And it was even more spectacular a night for Leo Burnett/Arc Worldwide, as it walked away with the Overall Agency of the Year title for the second time in a row. Check out what the event looked like in the gallery below.
Leo Burnett/Arc Worldwide swept the pool, winning six Gold awards: in the Brand Consultancy of the Year, Creative Agency of the Year, Digital Agency of the Year, Direct Marketing Agency of the Year, Event Marketing Agency of the Year and Public Relations Agency of the Year categories. It also won two Silver awards in the Mobile Marketing Agency of the Year and Social Media Agency of the Year categories.
Lowe & Partners put up a strong defence, winning two silver awards for Creative Agency of the Year and Direct Marketing Agency of the Year, and two bronze awards for Mobile Marketing and Event Marketing Agency of the year respectively.
Lion and Lion was the night’s dark horse, taking away Golds for Search and Social Media Agency of the Year categories.
On the media agency front, this year Carat Media Services bagged top honours after edging out runner-ups OMD Malaysia and PHD Malaysia to take the Gold, breaking Mindshare’s winning streak.
The independent agency that shone across multiple categories was VLT, which won the Local Hero award across Creative Agency of the Year, Digital Agency of the Year, Direct Marketing Agency of the Year and Mobile Marketing Agency of the Year categories.
See below for the full list of Agency of the Year category winners.
Thirty three campaign-based MARKies were also given out, with Faster Advertising winning the Overall Creative Ideas MARKie and PHD Malaysia claiming the Best Media Usage MARKie.
Faster Advertising laid claim to four trophies in the ‘Creative Ideas’ categories including Best Idea – Launch and Best Idea – Social, amongst others.
PHD Malaysia won the Best Use of Integrated Media and Best Use of Videos awards, winning the top honour in the “Media Usage” categories.
Carat Malaysia, Publicis Communications Malaysia, TBWA and Cheil Malaysia were some of the other winners at the MARKies. To see the full list of results, click here.
This year’s Agency of the Year Awards is in its sixth run since it started in 2010 as an agency awards programme judged solely by client marketers. Twenty three senior client marketers representing brands such as Citibank, Nippon Paint, InterContinental Malaysia, Maxis and Tenaga Nasional, amongst others, took part in the judging process this year.
The awards was sponsored by NBCUniversal and supported by partners FOTOBOX and Tiger Beer.