One of the region’s leading agency awards programme, Advertising + Marketing magazine’s Agency of the Year Awards (AOTY), is back for its seventh run this year.
This year’s edition sees two new categories- the return of ‘Production Agency of the Year’ and a new category ‘Content Marketing Agency of the Year’.
While the awards have evolved since its first Malaysia edition in 2010, its core methodology has remained constant, which is being the leading Awards in the region judged entirely by client-side marketers.
The best performing agency across the thirteen contested categories will stand a chance to be crowned this year’s Agency of the Year.
Leo Burnett/Arc Worldwide is the incumbent this year, after sweeping the overall title last year.
For more information on the categories and how to enter, you may visit this page.
Also taking place concurrently is the MARKies, the awards segment that focuses on outstanding campaigns, creative ideas or the innovative use of media.
Unlike the Agency of the Year that evaluates agency performance as a whole, the MARKies presents agencies with the platform for them to showcase individual campaigns and work that they are proud of.
Last year’s big winners were Faster Advertising and PHD Malaysia. Faster Advertising took the Overall Creative Ideas award after winning in categories such as Best Idea- Launch and Best Idea – Public / Media Relations. PHD Malaysia claimed the Overall Best Use of Media after winning three top awards across the Media Usage categories.
To learn more about the MARKies, visit here.
The entry deadlines both the Agency of the Year and the MARKies are as follows:
Agency of the Year – 01 March
The MARKies – 15 March
To find out more about the awards, please visit: http://www.aotyawards.com/my/
For sponsorship information contact Joven Barcenas on +65 6423 0329, jovenb@ marketing-interactive.com
For entries and table bookings, or other enquiries, contact Carlo Reston +65 6423 0329, carlor@ marketing-interactive.com