DBS Bank claimed the throne at Marketing magazine’s seventh annual Loyalty & Engagement Awards, beating out stiff competition to clinch the title of “L&E 2019 Brand of the Year”. DBS Bank took home three gold, two silver and four bronze trophies across all categories. The bank’s “DBS Virtual Conference”, “CNY Festive Joy” campaign, and “Customer-centric Digital Experience” were just three of its works that really stood out to the judges.
The 2019 awards were held in Singapore and saw more than 300 of the industry’s finest attend a celebratory gala dinner at the Fullerton Hotel to network, celebrate and discover first-hand who would walk away with this year’s trophies.
Coming in a very close second was Unilever, whose Unilever Food Solutions’ “Food Pulse the Smart Restaurant Advisor” really impressed the judges and took home a notable three gold and three silver trophies. Unilever Philippines also took one bronze in the Best Use of CSR category for their “Shop2Give” campaign.
UOB came in third position having taken one gold and one silver trophy for “The Travel Insider” campaign and a further one gold, one silver, and one bronze for their “Card Attack” game. Other long-standing brands such as Crystal Jade, Hilton, ION Orchard, Manulife, and Petronas also gave strong performances and certainly didn’t leave empty-handed having claimed over 10 trophies each.
Three other overall titles were awarded on the night to recognise the agencies helping to empower brands through relationship marketing, loyalty marketing and engagement marketing. Meet Isaac claimed the “Loyalty Agency of the Year” and “Engagement Agency of the Year” titles while MRM//McCANN took home the “Relationship Marketing Agency of the Year” crown.
Meet Isaac secured six wins as “Loyalty Agency of the Year”. Its partnership with Crystal Jade secured Meet Isaac a gold, silver and bronze, while its partnership with ION Orchard helped it climb further up the victory ladder, allowing the agency to take home another two gold trophies and a bronze for the “ION Orchard – ION + Rewards” programme.
Meet Isaac’s collaboration with Crystal Jade and NTUC Income also enabled the agency to cement its position as the “Engagement Agency”, bringing home two gold and one bronze trophies. Meet Isaac clinched gold for the “Crystal Jade – Jadeite Membership Programme” in the “Best Use of Contests/Promotions” category as well as bronze for “NTUC Income – Income Treats”. It’s work with NTUC Income also earned Meet Isaac its second gold in the “Best Use of Gamification” category.
MRM//McCANN took home two gold and one silver trophies for its “Food Pulse the Smart Restaurant Advisor” campaign for UFS in the “Best Use of Consumer Insights/Data Analytics”, “Best Use of Direct Marketing”, and “Best Use of Relationship Marketing – B2B” categories respectively.
Marketing magazine was delighted to recognise and reward brands and agencies from across Southeast Asia, South Asia and ANZ regions that are pushing the boundaries in consumer-centric marketing activities to help grow and retain their biggest advocates – their customers. The awards were judged by a completely independent panel of senior industry experts who spent two weeks reviewing a record number of submissions. A number of clear winners emerged but the judges were delighted to see efforts from a variety of fields developing loyalty and engagement campaigns to promote, facilitate and enable sustainable client-brand relationships.
The Loyalty & Engagement Awards 2019 was sponsored by Comarch and Edenred with support from official video production partner, Graphiss Media, and official wine partner, Crystal Wines. Marketing magazine firmly congratulates all finalists and winners at this year’s exciting awards ceremony! They are all at the cutting-edge of customer loyalty and engagement and represent the finest in the region.
Check out the full list of winners here.