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Content 360: Explore the next phase of content marketing

Marketers will be able to discover how top organisations are navigating complex content marketing challenges and content over-exposure at Marketing magazine’s Content 360 conference held on 23 and 24 April 2019. In its sixth year, Content 360 will deal with the next phase of content, giving insight into upcoming trends, latest campaigns, and pro-tips presented by movers and shakers of the industry.

Content 360’s power-packed agenda will dive into six overarching themes that cover the vast spectrum of content marketing. They are Brand Strategy & Positioning, Content Creation & Storytelling, Content Culture, Emerging Trends, Video Content and Data & Analytics. An interactive debate and two-stream “think tank” breakout session are also part of the reinvigorated format alongside keynote, fireside chats, and case studies.

With audiences exposed to more content in a day than ever before, targeted content is fast emerging as the next change factor in the marketing funnel and a vital tool as channels and strategies continue to evolve. Content 360 aims to help the industry keep pace and look ahead to a new era of content marketing, and to address key challenges that adopters are presently facing.

Topics that will be touched on include transmedia storytelling, viral disruption, ephemeral and video content, B2B content marketing strategies, the current media evolution, brand collaboration, voice content marketing, augmented reality, artificial intelligence, cross-functional content, and many more. Experts from Circles.Life, GOJEK, Isentia, Procter & Gamble, S4, Viddsee and more, are some of the organisations expected to take the stage across the 20 sessions over 2 days.

In 2018, over 240 marketing professionals benefitted from actionable insights and insider knowledge from attending the flagship event. Delegates will be able to leave inspired with valuable knowledge on how top organisations have used content to best effect and to expand their network by meeting with leading brands and solution providers.

Past attendees of Content 360 include senior marketing and communications professionals from Accenture, AIA, BBC World, Citibank, DHL, Fonterra, Johnson & Johnson, Mapletree group, Mediacorp, NTUC Club, OCBC, Pricewaterhousecoopers, RedMart, Temasek, and many more major corporations.

Super Early Bird tickets are now available till 23 February at SGD 799, followed by Early Bird and Standard tickets. To view the full agenda for Content 360, please visit the event website.

To enquire about speaking opportunities, please write in to lenan@marketing-interactive.com. For sponsorship requests, please get in touch with soontzerc@marketing-interactive.com.

You may also contact Rachel Ann at rachels@marketing-interactive.com, Jessy Koh at jessyk@marketing-interactive.com or call +65-6423 0329 to enquire about group ticket prices.