We know it can be hard to pull together a unique entry to grab attention and impress an independent jury panel –Â especially for a hugely popular event like the Marketing Excellence Awards. So to make it a little easier on you, weâ€™ve collated some of the best top tips weâ€™ve heard from judges over the years, to help you craft a successful submission (and hopefully a winning entry!) by Friday 2 August.
1. Stick to the word limit
Remember, the jury will be looking at a lot of entries which will take hours of their time and can be tiring, so be concise! Help them find the information they need to know quickly and easily. Using images, charts and graphs can help to reduce the word count and convey your message in a clear and concise way.
2. Donâ€™t assume the judges know your campaign
Judges can only mark the work and evidence before them so donâ€™t assume they already know your work â€“ give them context and feed them the content they need to know.
3. Stick to the specific eligibility dates / locations
Donâ€™t be vague when reporting your results or include additional years to bump up the numbers. Judges can only award marks for work and results gained within the eligibility period and eligible location(s) so break it down for them clearly. What happened this year?
4. Report specific results
Itâ€™s important to be precise so the judges can really understand the success of your campaign and award deserved points. Percentages can help to show growth, but where possible, report numerical increases and achievements against specific targets. All of our judges are bound by non-disclosure agreements and you can highlight any work that is to remain strictly confidential and for judging purposes only.
5. Cover each criteria point
Again, judges can only mark the work and evidence before them and they have to mark it against set criteria so make sure youâ€™ve covered all areas so you donâ€™t lose marks unnecessarily. You can read the criteria in the entry guidelines.
6. Tailor your submission to the specific category
You might want to enter the same campaign in to multiple categories â€“ thatâ€™s totally fine but each category will be looking at different aspects so make sure your entry is tailored to the category at hand. One entry doesnâ€™t always fit all so help the judges find the information they need for that specific category! You can read the category descriptions online or download the entry guidelines.
7. Use the templates provided
If youâ€™re tight on time, donâ€™t waste efforts creating a beautiful deck â€“ use the submission form template and impress the judges with key information and great results (and maybe a catchy title!). Itâ€™s nice to be creative and stand out but not at the expense of the content which will be marked against set criteria.
8. Double check your entry
Double check everything is there and working before you submit. It would be such a shame if you miss a crucial section or a key URL is broken and the judges canâ€™t access it.
If you have any questions about your entry or the awards in general, contact Vara Bala on firstname.lastname@example.org or call him on +65 8767 9662.
Good luck with your entries â€“ we canâ€™t wait to see what youâ€™ve got!