Taiwan’s Eva Air has launched its digital marketing campaign “Check Into The Air”, aiming to inform consumers about its latest routes.
The campaign which runs from today until 9 September this year, aims to create awareness among consumers of its upcoming launch route to Chicago, and also its increased flight frequencies with 77 (from 43 flights in 2013) flights a week to 8 major North America cities . These cities Chicago, Houston, Los Angeles, New York, San Francisco, Seattle, Toronto and Vancouver.
As part of the campaign, the airline is giving away prizes too. Users can now ‘Check Into The Air’ to play the games and win prizes that include including free trips (subject to terms and conditions) to any destination within North America that Eva Air flies to, free lounge access and WIFI access on board their upcoming flights.
EVA Air has been aggressively growing its North America frequencies and introducing Chicago into its network, effectively on 2 November. It is now flying 3 times daily to Los Angeles, 2 daily to San Francisco, 2 daily to New York with connections as short as 45 mins.
“We have grown both our North America route network and frequency over the past few years. As we add flights, we have kept load factors above 80%. Based on the positive feedback we regularly receive for the passenger experience we deliver, we are confident that we are on the right track,” said EVA Air’s spokesman.