Euro RSCG appoints new SEA lead

Following the departure of Renuka Jaypal and a series of regional and global changes, Euro RSCG has appointed Naomi Troni as its new lead for Southeast Asia.

Beginning in her role on 1 November, Troni (pictured) is currently global chief marketing officer, based in New York and responsible for leading the network’s global new business and marketing. She will be based in Singapore for the region.

Earlier this year, the agency saw a series of senior level moves as Asia Pacific managing director Matthew Fanshawe moved to the UK. Chief digital officer for APAC Andrew Knott also left for a role at Mcdonald’s earlier last year.

It then appointed Jaypal as Southeast Asian lead and Victor Ng as creative lead for the region. Jaypal has since exited the company.

Troni will oversee the agency’s operations in Singapore, as well as in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

She has worked within the Euro RSCG network since 2004 in various roles in both the U.K. and U.S.

Juan Rocamora, chairman, Euro RSCG Asia-Pacific said that Troni’s track record in new business, network strategy, internal communications, and global training is expected to be a force for growth in the region.

Troni said: “The economic and creative potential in Southeast Asia makes the sub-region an important growth region for our industry, and a truly exciting place to work. We have phenomenal talent throughout the region, and with our chief creative officer, Victor Ng, I’m positive we can win business and awards.”

An announcement regarding the new global chief marketing officer will be made in the coming weeks.

Globally, the agency is due for a rebrand, dropping the name EuroRSCG for Havas Worldwide, looking to place digital at its core.

Havas is working towards bringing its media and advertising capabilities together by housing them under one brand name, but it said it will maintain them as separate identities.

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