Epsilon names managing director, International

Epsilon, a global leader in creating connections between people and brands, took in David Allen, who was Managing Director of PrivacyStar, as managing director, International.Allen reports to Cathy Lang, Epsilon’s global client officer. He will be responsible for driving global expansion, leading strategy and overseeing daily business operations throughout the EMEA and APAC regions, including Australia, China, India, Japan, Singapore, the United Kingdom, Ireland, Germany, France and Spain.His global team will be responsible for client management, delivering data-driven marketing solutions to large global brands such as Dell, Google and others.Lang said: “I’m excited to have David on the Epsilon team to run our international operations as we continue to grow and expand overseas and support multinational brands in their effort to engage with consumers in a truly personalised manner.”“With over thirty years of global experience, including leadership roles across Europe, the U.S. and the Middle East, David’s strategic vision, creativity and drive will enable our associates and our clients to achieve success.” she added.