EPINS pushes for visibility

Debit payment system EPINS has launched an integrated campaign to raise awareness of its services.In its first marketing campaign, EPINS aims to raise awareness by visually bringing the brand to life through campaign creatives featuring red pins at locations where customers can use its service.The campaign features three different executions - Groceries, Taxi and Pharmacy - to show how the EPINS service can provide secure and convenient payments for everyday purchases.EPINS offers debit card services for foreign bank users locally such as MayBank and Citibank, while main provider NETS serves customers of local banks such as DBS and POSB.The integrated campaign appears in print and out-of-home mediums, EPINS' revamped website and 3D point-of-sale executions at select retailers."Our idea was to literally dot the Singapore landscape with giant red pins bringing to life all the places customers can use their EPINS-enabled foreign bank PIN-based card. This shows that EPINS is everywhere you want to be, and at the same time has established a visual language for the brand with the giant red pins and bold red accents," Kevin Pereira, executive creative director, Euro RSCG Singapore, said.The integrated campaign will run island-wide for the next six months and is created by Euro RSCG Singapore, the agency of record for Card Alliance since July this year.EPINS is launched by Card Alliance which is a member of the Korvac Holdings group of companies.