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Entropia Sentient names Alex Timashov data science lead

Entropia Sentient names Alex Timashov data science lead

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Entropia Sentient, Entropia's data and consulting division, has picked Alex Timashov (pictured) to lead its data science division, reporting to partner Sourabh Agarwal. In his new role, Timashov will be focusing on helping clients convert data into insights, growth and margins using cutting-edge models and techniques.Timashov has nearly a decade of experience in data-driven business transformation across Asia, Russia and the US, covering fintech, trading and eCommerce. He previously led data science projects at eCommerce market intelligence company Omnilytics, where he was responsible for building machine learning models. He also served as CEO of MC Doverie, designing cutting edge trading robots.Timashov said Sentient is "refreshingly different" from many data consultancies today in the way it is whole brain and it tailors practical solutions. "Every data hides a story looking for someone to craft it artfully. I am excited to lead that datacraft," he said.Meanwhile, Agarwal said Timashov's role reflects the division's commitment to peeling the deeper layers of customer behavior, where big hitter opportunities in designing new experience, product proposition, pricing and communication may lie.Prashant Kumar, founder and senior partner, Entropia said: “Data is the new margin. The secret to sustainable margins lies in effective harnessing of the ecosystem of data that businesses and customers live in today.”Sentient provides end-to-end data to demand services including advance analytics, data consulting, business insights and data engineering. Last year it launched its proprietary journey mapping tool – Elon, that provides a unified cross-journey view for keener insights into motivations and purchase propensity.

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