Entropia CBR bolsters leadership team with 2 new hires

Entropia CBR has picked Angelo Famularcano (pictured left) and Denise Tsai Tee (pictured right) to bolster its leadership team, as it continues to set up its presence in the Philippines.

Famularcano will helm the role of partner, creative leadership and management, while Tsai Tee will helm the role of principal, creative and design experiences. Famularcano was previously with imfree and The Engagement Party, D5 Studio (TV5), Publicis JimenezBasic, Havas Media Ortega and Media Contacts Philippines. His experience cuts across the digital landscape from content creation to platform development.

Meanwhile, Tsai Tee was previously with BBH Singapore, Ace Saatchi & Saatchi, TBWASantiago Mangada Puno and SM Supermalls. In a press statement, the agency said the professional experience of both  further solidifies Entropia CBR’s commitment to helping their clients in the Philippines adapt to a rapidly changing marketing landscape.

Last year, Entropia expanded into the Philippines, bringing on board Eduardo Mapa Jr. as partner and country head of Entropia CBR. Founder and senior partner Prashant Kumar told A+M then that Entropia has always seen the Philippines as a dynamic market that is in “tremendous flux”.

“These two are seasoned navigators and creators who have been at the forefront of notable innovations in the digital and advertising landscape. They are integral in building our communication offerings that design and execute data-driven campaigns and new age experiences,” Mapa said.

“We are excited by the experience and proven excellence that Famularcano and Tsai Tee bring to Entropia CBR. We are confident that they will help brands forge meaningful connections that will drive better growth,” Kumar said.

Earlier this month, Entropia reorganised its service offerings around the 4Cs – consulting,  communication, CX and commerce. This is in a bid to help C-suite innovate, lead, and disrupt the category by designing digital transformation roadmaps, digital-first experiences, future-ready platforms and brands, investment planning and innovation prototypes as part of its consulting offering. Similarly, Entropia CBR’s services offerings are also driven around the 4Cs.

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