The Energy Market Authority of Singapore (EMA) has appointed Addiction Advertising to overhaul its employer branding. Addiction Advertising is part of RYVL, which was previously known as The Marketing Group. This appointment follows the agencyâ€™s SG$7.5 millionÂ acquisitionÂ by RYVL.
The agency also worked with EMA to develop the branding and produced collateral for EMAâ€™s talent attraction programmes in the past. The new branding seeks to boost the authorityâ€™s outreach efforts at career and scholarship fairs, with the overarching goal to attract young talent. Addiction’s brief was to design and produce the creatives, which involved developing a new employer brand for EMA that is contemporary and aligned with their target audience.
Furthermore, the new brand image works to strengthen EMAâ€™s messaging across all communication channels to further improve employer brand consistency.
Lionel Lim, MD, Addiction Advertising said Singaporeâ€™s energy landscape has grown more competitive, creating a â€śmajor spotlightâ€ť on EMA. â€śItâ€™s the perfect time for Addiction to come in and overhaul the branding to ensure it continues to grow and attract the very best talent from across the country,â€ť he added.