Emirates appoints country manager for Malaysia

Emirates has appointed Abdalla Al Zamani (pictured) as country manager, Malaysia, to spearhead growth efforts nationwide. He will report directly to Andrew Bunn, Emirates area manager, Singapore, Malaysia and Brunei.

Abdalla will be based in Malaysia to lead the Malaysian commercial operations, working together closely with Bunn, on a strategic business level, according to Emirates’ statement.

The airline’s spokersperson said Abdalla’s regional expertise will help Emirates to fulfil its continuous growth in the airline industry. Abdalla has been with the airline for approximately 10 years. Prior to his new role, Abdalla Al Zamani was country manager, Philippines for over four years where he helped launch services in Cebu and Clark.

Since joining Emirates in 2008, the airlines said Abdalla has since held positions in India and Bangladesh – two of Emirates’ busiest markets. In 2008, he was appointed commercial support manager and was then appointed as sales manager, Riyadh in 2010. By November 2011, he was promoted to manager in Ethiopia before assuming his role as country manager for Philippines in February 2014.

Bunn said the industry is continuously evolving and Emirates is dedicated to exploring new ways at developing its services and expanding its commercial footprint in the country. He added that the appointment is testament to the airline’s success in Malaysia and the opportunities that have been created through its rapid growth. Bunn also said that Abdalla’s industry experience will be “invaluable” in helping Emirates remain competitive in 2018.

This news comes after a high-profiled senior appointment in 2016, which saw former chief executive officer at Malaysia Airlines, Christoph Mueller, being named Emirates’ chief digital and innovation officer.

Separately, Emirates also renewed its contract with Havas Media through to 2020, during which the agency will manage the airline’s global media strategy, planning, social, traditional and digital investments across 150 destinations worldwide.

Business wise, Emirates said its capacity in Malaysia has grown by 55% since 2014, thanks to the introduction of the Airbus A380 aircraft, in “bringing the flying experience for customers to the next level.”

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Janice Tan
Marketing Magazine Singapore
A Millennial who enjoys binge-watching TV shows on Netflix, Janice Tan loves engaging in conversations about history, culture, politics and sports. She also delights in learning new languages, reading and travelling. Easily tickled, she is always on the lookout for witty campaigns, especially those that leverage on pop culture trends.

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