Emarsys primed for expansion after US$33m funding boost

Emarsys, a B2C marketing cloud, has received a US$33 million equity investment from San Francisco-based Vector Capital. Vector’s Series A minority investment marks the first institutional funding received by Emarsys in its 15-year history. Emarsys will use the funding to support its accelerated international growth especially in the U.S., Latin America and APAC, invest in product innovation and expand sales and marketing teams. Sameer Kazi, former EVP of Social.com (a Salesforce.com company) and former SVP and GM of EMEA of ExactTarget, will join Matt Blodgett and Alok Pandey from Vector Capital as additions to the Emarsys Supervisory Board.“We see massive global potential for B2C marketers with Emarsys’ unique integration of usable analytics, personalization, customer intelligence and marketing automation,” said Matt Blodgett, managing director, Vector Capital. Founded in 2000 and headquartered in Vienna, Austria, Emarsys has more than 500 employees proudly serving more than 1,300 clients worldwide. Hong Kong clients include SCMP, Hong Kong Airline, Sa Sa, StrawberryNet, L’Oréal, Canon, and Nestlé.The business operates in 140 countries from 16 global offices. Emarsys has just announced the opening of its first office in Australia. The Australian expansion is led by Stuart Barker who joined Emarsys Hong Kong and is now responsible for driving business growth in both Hong Kong and Australia.Most recently, the agency has introduced a new B2C Marketing Cloud service designed from the ground up for B2C commerce, particularly for retail brands and e-commerce companies. Stuart Barker, managing director at Emarsys Hong Kong and Australia, said: "The vast majority of a B2C company’s marketing resources are currently spent acquiring first time buyers, but not enough is invested in maximizing retention, satisfaction and revenue among existing customers. We plan to change that dynamic.”Designed and purpose-built to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalisation, predictive recommendations and omni-channel marketing automation at scale, across desktop, mobile devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioral data into customer identity, creating highly personalized customer experiences and journeys. “The ability to create personalised customer engagement at any scale–without the need for big marketing teams or IT–already sets our B2C Marketing Cloud apart," Barker added.