International media group Eleven Sports Network has hired Joyee Biswas as managing director for its Asia operations.
Biswas brings with him extensive business leadership experience in broadcast, digital and print media across Asian markets including India and Singapore. Biswas most recently held the position of director of sports content and programming at Singtel, responsible for multiple linear and non-linear channels and platforms. Prior to that, he worked at Fox International Channels and ESPN Star Sports in Singapore.
Reporting to group MD Danny Menken, Biswas will be based in Eleven Sports Network’s brand-new office in Singapore and will have direct responsibility across all business areas including affiliate and content distribution, advertising sales, programming, marketing and production for the network’s territories in Asia.
“Biswas has a wealth of experience across television and digital platforms in Asia and we are delighted to be able to welcome him to the Eleven team,” Menken said. “Asia is a strategically important region for us and Biswas will play an integral role in shaping our vision and business plans for the area.”
Biswas (pictured) said: “We want to build something exciting in Asia and expand our broadcast and digital reach throughout the region. We have captivating content which deserves to be seen by all sports enthusiasts here, and in a way that speaks to the local fans.”