Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

How to use social media behaviour as electronic triggers

share on

Havas Media Group Asia Pacific has invested in a social innovation called “Heartbot” – a hardware and software platform that uses social media behaviour as electronic triggers.Launched at Festival of Media Asia, Heartbot is an acronym for Havas Engagement Activated Response Technology Robot and facilitates meaningful connections between brands and consumers through deeper engagement and participation.Hashtags are a powerful tool in categorising online posts, especially on Twitter and Instagram and are being used in campaigns to mobilise the public to participate in relief efforts and tourism promotions.Heartbot’s launch demonstration used tweets and Instagram posts as an example. Based on a specified hashtag, the system was able to trigger an electronic switch and was used to power a light bulb and a small fan for a 10-second cycle.Tony Sarmiento (pictured), regional creative integrator at Havas Media APAC and managing partner and chief collaborator at Havas Media Ortega said: “In marketing it’s not just about the want to succeed, you need a lot of research, determination, passion but you also need a lot of heart and I guess that’s the cool thing about this innovation. It’s bringing together the two coolest things in the world – innovation and meaning.”“We are ready to roll up our sleeves to create customised versions of the Heartbot. This is just the beginning, we see Heartbot powering different machines, protocols and social engagements globally,” Sarmiento added.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window