Edelman wins PR for Dairy Farm venture

Dairy Farm has tapped Edelman for the launch of its new retail venture Jasons Food & Living, which opens today at Causeway Bay's newest shopping mecca, Hysan Place.The new venture combines the retail might of the Dairy Farm Group by offering food, lifestyle and healthcare under a new high-end brand.It officially opens today (10 August) at the Hysan Place along with Gap, Agnes b, Kitchen eleven and a number of food, clothing and lifestyle stores.Hysan Place has proved a boon for the Hong Kong advertising industry, with new business surrounding its launch bringing in several agencies including McCann Worldgroup and Maxus to handle creative and media duties, Designercity to handle digital strategy and Edelman to manage public relations.