Edelman Malaysia builds up its analytics and insights team

Edelman Malaysia has solidified its integrated creative, brand PR and digital offer with the appointment of Damien Chee as its analytics and insights specialist of the firm’s integrated brand and digital practice.Chee has more than 12 years of working experience in the digital space with nine years in running e-commerce businesses. Prior to joining Edelman, Chee was digital account director at Leo Burnett, where he led McDonald’s digital team towards achieving effective results on the digital front.Chee reports to Edelman Malaysia’s director of brand and digital practice, Christine Chang.Chee (pictured) said: “In today’s truly dynamic digital economy, which moves at the speed of now, real time insights must also be applied to real time communications. Coming from a background of e-commerce and digital marketing, I know how crucial analytics and insights is and it must sit in the center of our clients’ strategy. With this advantage, we can continue to provide the ability to communicate effectively in real time. ”Raymond Siva, Edelman Malaysia’s managing director added that geat campaigns today are derived from "great insights" and with Chee on board the agency hopes to "continue to provide valuable insights and strategies, combining earned media, with social, digital, paid and experiential strategies to deliver effective outcomes for clients."