Edelman hires regional media operations director

Edelman, a global communications marketing firm, has hired Joanna Poulton as regional media operations director, APACMEA. Meanwhile, Diarmid Farquhar as head of paid media, Australia.The hires follow the appointment of Martin Shaw, performance EVP, and hires in Shanghai, Tokyo and Dubai in addition to teams in India and Korea. Based out of Singapore, Poulton reports into Shaw. Meanwhile, Farquhar reports to Ben Naparstek, director, digital and content.Poulton brings to Edelman more than 11 years of global media experience, working in activation, planning and communications strategy for Starcom and Group M in London, before moving to Asia in 2016 to broaden her knowledge and market experience with a content production start-up.  She is charged with building the business across APACMEA, providing specialist strategic counsel and guidance on media plan development, working with the country digital and performance leads.Farquhar has worked with a number of digital brand and marketing start-up businesses and brings with him 15 years of experience in delivering marketing and commercial success to clients across creative solutions, advertising strategy and content development. He is responsible for the integration and growth of the businesses paid media offering to clients, building a team that provides strategic counsel and innovative thinking to client media plans.“Our strategy is simply to provide our clients with unique communications marketing solutions, which gives them a real advantage over their competitors,” Said Shaw.  “As we continue to meet the demands of an ever-evolving market, Joanna and Diarmid’s expertise are the vital senior pieces of the puzzle, putting us in a strong position to deliver a full mix of digital solutions across paid, owned and earned channels.”Edelman has more than 1500 employees across Asia-Pacific, Middle East and Africa.