Edelman bolsters Singapore office with senior hires

Edelman, a leading global communications marketing firm, has hired Stevie Weber as global creative strategist/planner; Bea Atienza as Singapore strategy director; and Stacey Rodrigues as Singapore senior content producer and newsroom lead.

The announcement comes at the back of a year of combined 25% growth for the Singapore office’s consumer marketing and digital businesses.

Weber joins from Grey Singapore where she was the global planning director for GSK. Weber’s past agency experience includes Leo Burnett and Saatchi & Saatchi in Sydney and TBWA and Lowe in Jakarta, working for clients such as Diageo, P&G, Lexus, Old El Paso and Unilever, for which she was lead planner across all Unilever accounts for the agency.

Weber (pictured left) has also served client side as the head of branding and communications for the Jakarta Monorail, where she led the relaunch and rebranding of the project. At Edelman Singapore, Wever will lead major client engagements in health and FMCG.

Atienza (pictured right) brings over ten years of planning expertise in international markets. Atienza joins Edelman from data, CRM and digital agency Wunderman Singapore where she led strategic planning. Atienza also has led digital and social strategy for international markets at Commonwealth, McCann Erickson’s dedicated global agency for Chevrolet.

Atienza’s remit at Edelman includes major brand and digital client engagement, advocating for integrated planning and creative work that embodies the agency’s communications marketing vision.

Rodrigues has spent the last decade in publishing and media. Starting at the Straits Times, Rodrigues rose through the ranks at MediaCorp as features and lifestyle editor to deputy editor of ELLE Singapore where she drove multi-platform content strategy.

During the span of her career, she has produced for 8 Days, The Edge, Channel News Asia and countless other media. Her most recent role was as online editor of where she directed offline and online content strategy and oversaw production for all of the magazine’s digital assets. At Edelman, Rodrigues will drive the agency’s integrated newsroom and oversee content and editorial direction for key clients.

“Weber, Atienza and Rodrigues will provide immense value to our business and further upgrade Edelman’s offer in the region,” said Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East & Africa. “These hires build on our foundation of a world-class marketing services business that elevates the work of our clients.”

“Increasingly our clients are trusting us with remits across content and creative services, data and analytics and full-channel activation including paid, search and earned media,” said Amanda Goh, CEO of Edelman Singapore.

“Of the 20 new positions created at Edelman Singapore over the past 12 months, more than half of the talent has been focused on major client engagements across multiple sectors including health, technology, energy and FMCG,” she added.



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