EDB looks for marketing agency

The Singapore Economic Development Board (EDB) is looking to appoint an integrated marketing agency with a strong production and digital asset development background. The 17 month appointment will be to promote the Precision Engineering (PE) industry. There is also an option to extend the partnership by a year.The campaign launched will be primarily targeted at “N” level students, and students from the Institute of Technical Education (ITE) enrolled in selected courses, with the aim of positioning the PE industry as one that provides attractive career opportunities. The campaign aims to run on print, video, online banners, EDM and through event executions.The agency will need to provide overall strategic and creative counsel and implement a plan to promote the PE industry. It will need to recommend creative ideas to include both traditional and emerging channels.PE companies design and build complex modules and components, as well as machinery and systems. In 2013, the manufacturing sector contributed 18.6% to Singapore’s GDP. The PE industry employs 94,000 people, of which two-thirds are locals.In particular, the manufacturing output of the PE sector has grown by nearly 50% over the last five years to SG$34 billion today.