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EDB’s illustrated campaign aims to reach global companies

Singapore’s Economic Development Board has created a global campaign targeting business leaders, looking to show how global companies gain success with the Singapore business eco-system.

The campaign aims to, in three detailed illustrations by production company Ars Thanea and its global creative agency The Secret Little Agency, show the successes of global leading companies such as LVMH, Proctor & Gamble, Nestle, Baxter, MSD and Unilever, and how this is linked to the partnership with Singapore.

The illustrations show the different stages are involved in business development.  “The world’s greatest companies choose Singapore to setup their global hubs in. We needed a profound, inspirational way to tell these success stories that defy conventional B2B creative approaches out there,” said Hanyi Lee, chief creative officer at The Secret Little Agency.

Other campaigns the EDB has created with TSLA include the Coffee Connector, (read also: LOOK How this coffee machine makes you network) a machine designed to facilitate networking over coffee.


Chief Creative Officer: Hanyi Lee
Creative Director: Uma Reade
Design Director: Michelle Wan
Producer: Dixon Sim
Copywriters: Wenen Tang & Pearlyn Ong
Art Director: Zara Kok
Production House: Ars Thanea
Executive Producer: Marcin Molski (Ars Thanea)
Junior Producer: Joanne Bak (Ars Thanea)
CGI Department Manager: Matthew  LeBaron (Bernstein & Andriulli)
Production Director: Louisa St. Pierre (Bernstein & Andriulli)

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