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EDB appoints PR agency to reach out to Singaporeans

The EDB has made a series of PR appointments, including one to reach out to the local market for the first time.

In Singapore, GolinHarris has been appointed to oversee public relations for the market. Marketing understands this is the first time it is doing this for the Singapore market, though it has been actively reaching out in other markets.

According to the government tender site, the awarded value is close to SG$900,000 and will span a period of one year, with the option to renew for another.

Other PR appointments the EDB has recently made include retaining Edelman for the US, FTI Consulting for the UK and Ashton Consulting for Japan.

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